wilson brothers: 'raise your game' installation for NIKE's east london 1948 space

‘raise your game’ installation for nike’s east london 1948 space

UK design duo the wilson brothers have created an installation for NIKE’s east london 1948 space – a weekly meeting for a local urban running club.

for their design they used a new floor covering nike grind, a 100% recycled rubber sport surface. 10% (minimum) of the content is made up from the soles of actual recycled training shoes, so approx. 15,000 pairs for this space. the new floor adds bounce + warmth to the space and is very sustainable.

their ‘running man’ floor graphic incorporates 3 maps used by the the club. the red (5k), yellow (8k) and green (10k) – routes reference local tube lines in the area that are passed on the respective runs. the line width is the same as traditional sports pitch markings, and ‘X’ marks 1948 on the map.

a set of 12 modular units form the basis of the display system for the store’s new look interior. referencing tiered stadium / grandstand seating – the steel and laminated plywood units are fitted with wheels for easy mobility and can be quickly re-positioned in unlimited configurations. equally useable as 3 level table-top displays for merchandising, or as auditorium seating for events – back to back the stepped units resemble a classic ‘winners’ podium’.

a neon football pitch installation, hanging horizontally from the ceiling, completes the space.

http://www.wilsonbrothers.co.uk

‘raise your game’ installation for nike’s east london 1948 space

‘running man’ floor graphic

‘running man’ floor graphic

detail of new floor covering – nike grind

‘raise your game’ installation for nike’s east london 1948 space

‘raise your game’ installation for nike’s east london 1948 space

‘raise your game’ installation for nike’s east london 1948 space

neon football installation

detail of neon football installation