front designers for moroso: 'moment' collection at milan design week 09

swedish group front have designed a range of furniture items for moroso that makes a striking use of photographic images to create an illusion of movement in the objects and to twist the experience of their shape and materiality. the range includes three sofas, a low table and a carpet.

‘soft-wood-sofa’ by front image © designboom

detail, the flexible and soft construction combines characteristics of textile and wood image © designboom

rendering of ‘soft-wood-sofa’ by front

‘drape’ sofa and carpet by front the light ray from an imaginary window decorates the striped carpet image © designboom detail of the printed photographic image on the fabric, it turns the flat surface into a richly draped one image © designboom

‘drape’ sofa and low tables by front image © designboom

a sudden light flare is preserved by a print on the table top image © designboom

rendering of the ‘drape’ sofa, the carpet and low tables by front

rendering of the ‘drape’ sofa by front

‘cushion sofa’ by front at the moroso stand, the cushions balance on the sofa’s edges image © designboom

prototype of ‘cushion’ sofa