pizza hut + ogilvy create a pizza box with a foosball table in the lid

to celebrate the new european football season – and in an effort to lift the spirits of fans stuck at home – pizza hut has partnered with advertising agency, ogilvy, to create the ‘foosball pizza box‘. specially designed with a fully playable foosball table integrated into the lid, the project is a match made in heaven for anyone who enjoys a slice of the action. 

all images courtesy of pizza hut and ogilvy

wendy leung, marketing director of pizza hut explains: ‘the pizza hut foosball pizza box was a great opportunity to remind football fans that pizza goes best with their football. we always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food, and bringing an experience like this to life, right in your pizza box, is the perfect way to make people smile.’

john koay, executive creative director for ogilvy hong kong adds: ‘a lot of football fans have been stuck at home during these past few months, so we wanted to bring the fun and flavor to them. the foosball pizza box is a great packaging idea that brings together the football action and delicious pizza for a memorable meal experience that you can share with friends.’

the campaign runs from october 6 to october 20, 2020, with 5 foosball pizza boxes up for grabs. to get your hands on one, download the pizza hut app, join the 12th player club, and then leave your most creative comment on the pizza hut hong kong facebook page.

project info:

project name: foosball pizza box

pizza hut:
marketing director: wendy leung

marketing manager: yoyo lam

assistant marketing manager: karen shea

ogilvy:
chief creative officer APAC: reed collins

executive creative director: john koay

executive creative director: matthew nisbet

associate creative director: amy cheng

senior art director: jo wong

art director: john koay

copywriter: alexandra colgan

executive group director: yuliani setiadi

group account director: vincent lam

account manager: rachel tsui