90th target.

designer's own words:

by creating a bullseye effect, the cow was placed at the center for maximum impact/focus. by using the blue of the, almost pie chart like circle with red segment, the '90' is coloured blue too, to show a majority of the 'pie chart'. 1 - to celebrate laughing cow, 2 - to show that we're celebrating a large amount of time! Communicating the message simply and directly.