The new Moleskinerie ldentity
by Sas Etteh from uk
designer's own words:
I am quite familiar with the Moleskinerie brand haven used their notepads as a child. For this task, i did some brainstorming and decided to settle on a logo that beard some resemblance to a Moleskine notepad. I was inspired by the ridges of a closed notepad with a book marker sticking out. Font is modified with special emphasis on the 'M'. Logo is all vector so scalability will not be an issue.
Logo concept

Design philosophy

Flexibility

The Web

T-shirt example

Merchandising example