THE LAUGHING COW'S 90th anniversary
the cartoon caw
by cecilia gilardi from italy
designer's own words:
The chosen logo was inspired by the iconic shape of a circle divided into triangles, where the missing triangle is shaped through the lines stylized of a schematic smiling cow.
The communicative power of the logo is strong in its monochromatic reproduction, be it in black and white or in shades of blue or red typical of the lvqr products , and it and it emerges distinctly from the development of the negative/positive empty/full color chosen, declaring playful, fun, quick and easy to read, as well as a clear reminder of the products lvqr
the caw in red
the caw in blue
the caw in black & white
man in t-shirt
woman in t-shirt
caw bag