lvqr is 90, isn't it?!.. check

designer's own words:

LA VACHE QUI RIT (the laughing cow) turns 90 this year?! check a new logo for this event.
the logo tells about the laughing cow's 90th anniversary and attacts people into the game "guess, how many...?". it's easy to check, just count. it's for one laughing cow per each year. still don't believe the date? check it.

main logo

“guess, how many…? (for one cow per each year)”

logo on the bag ” 90 + many others”