THE LAUGHING COW'S 90th anniversary
cheerful halves by marko blagojevic
by marko blagojevic from serbia
designer's own words:
the "cheerful halves" concept is created to push the LVQR identity to its edge, just to discover how strong it is. image of a cow cut into halves is provocative and disturbing, but only at the 1st glance. the moment of recognizing a smile and cheerful eyes is crucial and almost cathartic! once, you become aware of the irony embed into this image you start to laugh. which lead us to a massage that i wanted to transmit - you can win everything with a smile/laugh.
illustration
t-shirt girls
t-shirt boys
bag
poster
pattern