create and discuss

designer's own words:

since “moleskine” is about making the famous notebooks, i decided to go with a dynamic and sort of “sketchy” logotype and wanted it to be unique, so i made it myself. it presents the movement of people who carry their notebooks and make their drawings, sketches, ideas and plans in them. with the sharp edge serif letters i wanted to make that movement and dynamic even more powerfull. the comic cloud with a stylized keyboard in center stands for the “moleskinerie” blog and creative people's discussions and exchanging expiriences. clean curves and squares present the digital part of it, the “online writing communication”. the cloud is filled with orange color because it presents the dynamic audience and rich contet of posts and membmers writing them.

logo – positive

logo – negative

logo – black and white

logo – single color positive and negative

logo – scale preview

logo – on different backgrounds