marina abramovic partners with wetransfer to teach file-uploaders her mindfulness method

file-sharing platform wetransfer has announced an exclusive collaboration with marina abramovic for a year’s worth of online programs introduced through the site’s editorial arm, wepresent. the partnership will unveil a ‘digital manifestation’ of the artist’s mindfulness method, teaching file-uploaders how to ‘be present in both time and space’ through a series of exercises that focus on breath, motion, stillness, and concentration. wetransfer will also showcase works by five emerging performance artists, picked by abramovic herself.

marina abramovic in a film still from body of truth (2019)
all images courtesy of wepresent

in a statement, marina abramovic described her method as an ‘exploration of being present in both time and space, in a year when reconnecting with ourselves has never been more important’. ‘I hope everyone participates and thank wetransfer for giving me the opportunity to share my method with you all,’ she added. this participatory meditation technique ‘will be available to everyone, all day, every day, reaching 70 million people worldwide,’ mentions the company in a recent press release. 

to launch the collaboration, on march 17th 2021, abramovic unveiled wepresent’s guest curator series. she’s selected five up-and-coming performing artists around the globe—ana prvacki from serbia, mauricio ianes from brazil, yiannis pappas from greece, terence koh from canada, and regina jose galindo from guatemala—whose work will be spotlighted on the site next to the file upload window.

‘since the pandemic took hold this time last year, the digital realm has been invaluable in preserving the arts for tomorrow,’ said holly fraser, wepresent’s editor-in-chief. ‘our new guest curator series continues wepresent’s digital patronage, as we ask established artists in their field to spotlight emerging talent. we believe this is vital in a world where the arts need support following an unprecedented, challenging period,’ the editor added.

yiannis pappas in half-staff (2017)

in september, wepresent will debut a ‘time capsule’ of objects, ideas, and references influencing abramovic’s work. the idea is to give file-transferers a glimpse into the artist’s brain. ‘we hope that many will feel inspired by abramovic’s legacy and appreciate the power of technology and digital design in creating new art experiences,’ fraser commented. with this partnership, abramovic joins a long list of distinguished creatives to collaborate with wetransfer, including björk, solange knowles, and tyler mitchell.

regina jose galindo in presencia (2017)

mauricio ianes in apophasis (2003)

project info:

name: wepresent launch guest curator series with marina abramovic
artist: marina abramovic
company: wetransfer
editorial platform: wepresent 

via artnet