naoto fukasawa cuckoo clock for isetan living

in a collaboration between japanese department store isetan and association NPO – ‘more trees’ (an organization devoted to the maintenance and conservation of forest and forestation activity in japan and overseas), designer naoto fukawasa has developed a cuckoo clock, using timber removed from over-planted forests. the isetan living exhibition consisted of 50 customized interpretations of the clock, by 50 artists and designers from japan, developed with the hope of presenting a product that can help make life more fun. 5% of all sales will be donated to forest preservation.

cuckoo clock by naoto fukasawa

50 variations of the theme

explanatory panels

a few examples

isetan window installation shows the cuckoo clock by naoto fukasawa

a view into the exhibition

no 50 by Q-pot, no 51 by sou-sou

cuckoo clock reinterpreted by namaiki

following are some of the clocks:

cuckoo clock reinterpreted by musubi aoki

cuckoo clock reinterpreted by alexander gelman

cuckoo clock reinterpreted by safari inc.

cuckoo clock re-interpreted by kousuke tsumura

the show was part of the designtide program at tokyo design week 2009.