vibrant pixelated walls + immersive dreaming bedroom characterize zissou flagship store in sao paulo

estudio guto requena created a dreamlike, comfy, and innovative space for the flagship store of a mattress brand zissou in sao paulo, brazil. the design translates the brand’s values by stimulating the senses in the experience through the coverings, the soundscape, or the immersive installation.

images by andré klotz
the first floor is immersed in shades of blue, one of the brand’s colors 

estudio guto requena used cardboard boxes— which are used for the mattress casing—as zissou’s main symbol. it was therefore used as the base module of the project, replicating itself from 3 different thicknesses to cover walls and ceiling creating a digital aesthetic texture in the color palette of the brand: coral and blue. the scenic lighting emphasizes the colors and shapes of the covering.

a magnet system was used to install all the boxes were allowing the removal and replacing of the pieces and ensuring easy maintenance. the use of cardboard boxes as the main material is also a sustainable option. the color application organizes the project program between the floors. on the first floor, the coral predominates while the first floor is immersed in shades of blue. the visitors are invited to remove their shoes upon entering the store for a better experience. a carpet in a similar tone was used all over the space improving the acoustic quality of the environment and activating the tactile experience of the visitors.

a special ‘dreaming bedroom’ was designed in partnership with the collective modular dreams. it is an immersive multimedia installation consisting of RGB programmed lighting on panels designed especially for the place, creating a meditative and dreamlike atmosphere. by putting the headphones on it is possible to listen to the soundscape synchronized with the color moods while laying down on the mattress enjoying a moment of relaxation and escaping from the external world.

dreaming bedroom installation designed with modular dreams

through the wide glass window, the facade highlights the pixelate effect from the interior arousing the curiosity of the visitors

the cardboard boxes covering walls and ceiling

cardboard boxes diagram