FMG fabbrica marmi e graniti dresses the indoors with nature’s landscapes

FMG fabbrica marmi e graniti comprises three visuals that turn the indoors into vast, unspoiled landscapes: 'build a sense of place'; 'tuned to the pace of nature'; and 'blend new aesthetic codes'.

eirini ilia April 11, 2022 3 min

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FMG Fabbrica Marmi e Graniti REPLICATES NATURE INDOORS

Simply yet elegantly, FMG Fabbrica Marmi e Graniti replicates some of nature’s most scenic patterns, boldly decorating the indoors. The company’s rarest, most exquisite marble stone shows utmost respect for the environment as the art of ceramics, design, functionality and sustainability meet in harmony.

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 1 — visual of ‘build a sense of a place’ using the Marmi MaxFine Verde Persia large-format ceramics

all images courtesy of FMG Fabbrica Marmi e Graniti

‘Strong Soul, Natural Essence’ reveals the brand’s high-tech spirit

The natural stone builders from Iris Ceramica Group, launches its latest advertising campaign ‘Strong Soul, Natural Essence’. Typically of the brand, the marble surfaces emulate to perfection details of the landscapes, while respecting the existing resources. The collection also makes sure to combine FMG’s high-tech spirit and its environmentally-friendly relationship with the unspoiled earth.

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 2 — ‘tuned to the pace of nature’ uses Marmi MaxFine Rosso Lepanto for the grand surfaces that seamlessly recreate the Grand Canyon

three visuals link the FMG surfaces to unspoilt landscapes

By almost blurring that boundary between nature and man, the marketing project comprises three visuals linking the surfaces with unspoilt landscapes. The first one is ‘Build a Sense of a Place‘, where Marmi MaxFine Verde Persia large-format ceramics create harmonious continuity between unsullied mountain scenery and the interior design. ‘Tuned to the pace of nature‘ marks the second one, where Marmi MaxFine Rosso Lepanto’s majestic flair, seamlessly recreates the setting and grandeur of the Grand Canyon. Finally, with ‘Blend new aesthetic codes‘ the elegance of Marmi MaxFine Kuroca surfaces creates a restrained yet stylish visual link with outdoor flora.

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 3 — ‘blend new aesthetic codes’ makes use of Marmi MaxFine Kuroca surfaces with a visual link to the outdoor flora

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 4 — ‘build a sense of a place’ is all about positive energy and the freshness of the unspoiled mountain landscape using the Marmi MaxFine Verde Persia surfaces

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 5 — ‘tuned to the pace of nature’ illustrates the eternal nature allied with man’s ingenuity portrayed with Marmi MaxFine Rosso Lepanto

FMG fabbrica marmi e graniti dresses the indoors with nature's landscapes - 6 — with Marmi MaxFine Kuroca, ‘blend new aesthetic codes’ is inlaid with streaks of sparkling veining and offsets of gold

'build a sense of a place' with Marmi MaxFine Verde Persia 'build a sense of a place' with Marmi MaxFine Verde Persia 'tuned to the pace of nature' with Marmi MaxFine Rosso Lepanto 'tuned to the pace of nature' with Marmi MaxFine Rosso Lepanto 'blend new aesthetic codes' with Marmi MaxFine Kuroca 'blend new aesthetic codes' with Marmi MaxFine Kuroca

project info:

brand: FMG Fabbrica Marmi e Graniti, Iris Ceramica Group /@fmg_fabbricamarmigraniti

collection: Strong Soul, Natural Essence

visuals: Build a Sense of a Place; Tuned to the pace of nature; Blend new aesthetic codes

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