iris ceramica group arises a cyberpunk wall blending technology with art

A CYBERPUNK WALL BY IRIS CERAMICA GROUP FOR ART INSTALLATION

The artistic Cyberwall installation by Iris Ceramica Group took center stage at the 2021 Italian Pavilion of the Venice Biennale with what could only be described as a symbol of sustainable and inclusive design. Curated by architect Alessandro Melis, the brand’s ceramic surfaces were used as a blank canvas for engaging graphic and drawing compositions, represented by the full potential of the Group’s groundbreaking technology. As art, nature and artifice merged, an unusual interpretation captivated the observer. 

all images courtesy of Iris Ceramica Group

Serving as the Main Sponsor of the Italian Pavilion 2021 and curated by Alessandro Melis, Iris Ceramica Group created a curatorial installation for the renowned International Architecture Exhibition at the Venice Biennale. With a true ceramic work of art, Melis attempted to break down the interdisciplinary barriers representing the relationship between man and nature. Through Cyberwall, the cooperative vision of the company, which has been committed to architecture and design for over 60 years, supports an inclusive and sustainable future through surfaces with high technical and aesthetic performance for living spaces.

As the futuristic drawings filled the canvases, the visitor was invited to think about how architecture is all about finding increasingly sophisticated and interconnected solutions to the social and environmental issues. Cyberwall therefore, was the result of high-end integrative research conducted by the architect and the team of co-curators, showcased in a cyberpunk-inspired laboratory exhibition. 

curator alessandro melis blends technology with creativity

In artistic and creative terms, Cyberwall represented the use of technology Design Your Slabs (DYS) by Iris Ceramica Group. This technology allows any kind of graphic composition to be applied on a ceramic surface, evidently allowing individual freedom of expression. As envisioned by Melis, the installation was interpreted in a number of ways, depending on the angle it was observed from as if it were a work of art. The interchanging perspective encouraged a further reflection on the encounter that an artificial approach has with nature.

Cyberwall’s sustainability involves cutting-edge Active Surfaces®

The sustainable aspect of Cyberwall involved the use of the company’s Active Surfaces®, characterized by antibacterial and antiviral qualities, along with anti-pollution, anti-odour and self-cleaning properties. As well as being certified to ISO standards, the technology exploits the photo-catalytic properties of titanium dioxide which, combined with silver, turns a simple ceramic slab into an eco-active material that reduces the spread of microbial agents. Consequently, this eliminates smog and other substances that are harmful to human health and the environment. Moreover, the specific surfaces are produced in Zero Emission factories, contain 40% recycled materials and are fully recyclable. Besides being sustainable and aesthetically pleasing, this material also ensures the well-being of people while respecting the environment.

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project  info:

name: Cyberwall

brand: Iris Ceramica Group /@irisceramicagroup

curator: Alessandro Melis

location: International Architecture Exhibition, Venice Biennale 2021, Italy