limited-edition heineken sneakers are injected with beer that you can drink on the go

limited-edition sneakers by Heineken x the shoe surgeon 

Heineken has collaborated with celebrity sneaker designer Dominic Cambrione, known better as The Shoe Surgeon, to launch Heinekicks — the limited-edition sneakers that are filled with beer. The collaboration follows the launch of Heineken Silver, setting out to celebrate the innovation behind the brand’s new smooth, easy-to-drink beer brewed for a new generation of drinkers. Not only embodying the renowned Heineken brand but also carrying it, the sneakers ‘that will have you Walking on Beer’ feature the signature red, green, and silver of the brand, and a sole injected with the Heineken Silver brew.

the sneakers allow you to ‘walk on beer’

In celebration of Heineken’s newly launched innovative Heineken Silver beer, the Dutch beer brewery hands full rein to Dominic ‘The Shoe Surgeon’ Cambrione, the acclaimed designer behind some of the most high-profile custom sneakers worn by the likes of LeBron James, DJ Khaled and Drake. With his latest proposition, the result is an expression of Heineken’s brand in a pair of sneakers that are the first of their kind. Mirroring their signature colorway, each limited-edition pair of Heinekicks is endowed with a sleek green lenticular upper with silver and red accents. Crafted alongside Le Pub and BBH, the sneakers also feature a removable bottle opener built into its tongue.

Elevating the shoes in a unique display are transparent soles filled with a dose of Heineken Silver itself. The brew has been inserted using a specialised surgical injection method to make Heinekicks the first ever pair of sneakers that allow you to walk on beer. As symbolic as it is functional, parallel to the smooth taste of the beer, the soles provide the wearer with an ‘unexpectedly smooth’ and unique sensation when on the go. 

project info:

name: Heinekicks
designer: Dominic Cambrione: The Shoe Surgeon

collaborator: Heineken 

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