thelifeshop: new asian revolution

image © designboom

established in 1994, singaporean company ‘thelifeshop‘ is a team of four designers: suwan khongkhunthien, tay hiang liang, matee boonkerd and founder/CEO susie tay. their ‘new asian revolution’ furniture collection was re-launched at the IFFS singapore furniture fair 2010. the exhibition display was decorated with tree branches and birds.

thelifeshop is one of the members of singapore mozaic brand ambassadors – an initiative by singapore’s ministry of trade and industry – SFIC (singapore furniture industries council), that brings together local furniture companies and brands in order to reach the global market.

mushroom stools image © designboom

lounge chair image © designboom

zen bed image © designboom

cocoon daybed image © designboom

cocoon daybed image © designboom

persia 3-seater sofa image © designboom

outdoor collection

outdoor collection

left to right: somchai thanapolkiat, president of design&objects association (thailand), naoto fukasawa (japan), susie tay, founder, CEO of thelifeshop (singapore), kelley cheng, editor-in-chief for singapore architect&creative director of the press room publishing&design consultancy (singapore) image © designboom

see also thelifeshop at singapore furniture fair 09 here