ogilvy & mather: IATA code campaign for expedia

‘BON VOI AGE’ detail of how IATA codes are used in the campaign

ogilvy & mather‘s recent ad campaign for expedia combines multiple airport IATA codes to form phrases related to travel.

the campaign was created by jon morgan and mike watson of ogilvy who reviewed three-letter codes(used to identify luggage destinations) from over 9000 airports to finally create 36 ads. some of the phrases include WSH EWE WRE ERE [brookhaven, ewer indonesia, whangarei, erave] and SUN SEA SND SEX [sun valley, seattle, seno, sembach].

project creditsadvertising agency: ogilvy & mather, london, ukexecutive creative director: gerry humancopywriters / art directors: jon morgan, mike watsonbusiness director: stephen hillcoatretoucher: trevor qizilbashdesigner: mark osbornepublished: january 2013

via ads of the world + CR