hyphen indian stretchable time watch

IDF awards 2013

hyphen indian stretchable time watch

by hyphen from india

designer's own words:

a timepiece that depicts the culture’s mentality of time with dark humour. the face of the wristwatch has the numbers slightly shifted from their usual place,
making it difficult for the viewer to tell exactly what time it is. the prefix ‘-ish’ gives the time periods a visible ambiguity.
the watch is available exclusively through filter.

hyphen: indian stretchable time watch
hyphen indian stretchable time watch - 1
all the numbers on the face of the timepiece are slightly shifted
hyphen indian stretchable time watch - 2
detail of the face
hyphen indian stretchable time watch - 3
packaging design

shortlisted entries (382)