a week with

a week with PRADA

PRIME VISIBILITY within a cultural context


an exciting new feature on designboom, A WEEK WITH is a comprehensive communication platform that dedicates prime space across our homepage, social media channels and newsletters to a brand for an entire week. shining a spotlight on a single company within a cultural context and offering huge exposure to participating brands, the activity includes editorials, instagram posts and stories, and bold covers in our daily and weekly newsletters. hundreds of thousands of international readers will enjoy the homepage feature during the week alone, delving into the latest news and projects through a collection of insightful articles and engaging features.

a week with






a week with




prada, founded in 1913 in milan, offers men’s and women’s clothing, leather goods, footwear, eyewear and fragrances and made-to-measure service. the fashion house has fostered collaborations with numerous creative forces on the design of its interior retail environments and fashion show displays, notably rem koolhaas’ architecture studio OMA, and its research and design branch, AMO. since its inception, prada has been synonymous with cutting-edge style, combining concept, structure and image through codes that go beyond trends. its fashion transcends products, translating conceptuality into a universe that has become a benchmark to those who dare to challenge conventions.

OMA/AMO designs yellow, intimate and tactile space for prada's SS21 virtual showOMA/AMO designed a yellow, intimate and tactile space for prada’s SS21 virtual show
read more on designboom here

prada boutique store tokyoprada’s boutique store in tokyo has backlit ‘sponge’ walls designed by OMA
read more on designboom here

AMO designs graphic piazzas for prada's 2020 fall/winter womenswear showAMO designed graphic plazas for prada 2020 fall/winter womenswear show
read more on designboom here

prada hyper leavesprada’s ‘hyper leaves’ take over galeries lafayette’s flagship store in paris
read more on designboom here

AMO imaginary piazzasAMO created imaginary piazzas for prada’s 2020 fall/winter menswear show
read more on designboom here



see more on prada’s website and discover designboom’s features in our dedicated tag page here.





previous participants:



august 24-28



august 31-september 4



september 7-11



september 14-18



september 21-25




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milan, new york, beijing, tokyo,  since 1999