a week with SAMSUNG

SAMSUNG DEBUTS NEWFOUND EQUILIBIRUM AT MILAN DESIGN WEEK 2024

At Milan Design Week 2024, Samsung Design debuts its newest exhibition, Newfound Equilibrium, epitomizing its dedication to reshaping the dynamic between humans and technology. This highly anticipated showcase aims to blur the lines separating the two entities, inviting visitors to envision a harmonious future where innovation seamlessly integrates with our lives. Against the backdrop of Le Cavallerizze, Milan, Samsung Design presents more than just an exhibition—it’s a profound exploration of the delicate balance between people and the digital.

from 16 – 21 April, 2024, Samsung Design showcases its new exhibition during Milan Design Week

all images courtesy of Samsung

CRAFTING HARMONY THROUGH DESIGN

Samsung, one of the world’s largest producers of electronic devices, continues to push the boundaries of technological possibilities with Samsung Design (see here). Behind this initiative lie three guiding pillars: Essential, Innovative, and Harmonious, that compliment the simplicity and clarity that characterize the company. Samsung seeks synergy across diverse landscapes, fostering emotional connections and inclusivity in every creation. To ensure yet another authentic experience, the manufacturing company presents Newfound Equilibrium during Milan Design Week 2024.

at the heart of Newfound Equilibrium lies Samsung’s visionary quest for harmony

A JOURNEY THROUGH IMMERSIVE INSTALLATION

From 16-21 April, 2024, Samsung’s exhibition invites visitors into an exploration of an encompassing balance between humans and technology. According to the company, the mission of Newfound Equilibrium is not for one to replace the other, but rather to create a synergy of co-existence. Through an immersive digital installation, reality meets the digital realm and focuses on the essential – that of solving real problems and improving the bottom line.

Samsung is proud to uphold their design values with a new message: essential, innovative, harmonious