07BEACH designs a cheese tart store in ho chi minh city for BAKE

07BEACH designs a cheese tart store in ho chi minh city for BAKE

the first store in vietnam of japanese cheese tart brand BAKE  opened in november 2017. in seeking something light touch to display products, 07BEACH designed a point-fixing bolt attached to glass to hold the table.

raw dark step frame highlights the selling space



in computer rendering, 07BEACH sometimes applies different lightness on each surface of the material to emphasize a shade of an object. the same method was used in the real construction, applying lighter color of the step to the darker one on the vertical surfaces of stairs.

left to right: the stairs to the exit, the stairs to the cashier and products displayed on the floating-like tables



also the lighter color of the step was applied to walls in the staff area and darker one to the customer area. the staff area is brighter, so it is highlighted like a stage.

mirrored ceiling reflects products to the street



to utilize the property’s character which faces a street and has a double-height ceiling, the stairs from the entrance to the cashier shows that the passersby customers are queuing in vertical direction. it made each tart-display table be stair-like and inside floor for staff is sloped as a result.

point-fixing bolts attached to the glass gives the floating impression



the store’s floor level is higher than the street lever by 400 mm. due to that level difference, the tarts can be hardly seen from outside. to complement this, stair-like mirrored ceiling was designed to reflect tarts to the street.

shade of stairs is emphasized by using 2 different lightness of steps


sales staff’s view from the inside


the warm color of the tarts stands out in the entirely grey interior


the darker mortar is applied on walls in the customer area to highlight selling space like a stage


mirrored ceiling to reflect products to the street


facade clad in mortar and steel louver


the stairs produces circulation of customers


plain gray facade with the simplest signage stands out among many colorful signage and stores on the busy street.


project info:


location: 68 ngo duc ke, district 1, ho chi minh city, vietnam
architect: joe chikamori/07beach
construction type: renovation 
floor area: 69.6 sqm
designing period: july-aug 2017
construction period: sep-nov 2017
photographs: hiroyuki oki
contractor: platinum a.i corporation


designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: maria erman | designboom

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