2018 gameOn exhibition in shenzhen looks like a huge pixel maze
 

2018 gameOn exhibition in shenzhen looks like a huge pixel maze

‘gameOn blooming china tour 2018’, the world’s first immersive experience exhibition based on video games, has collected over 150 classic games and countless unforgettable memories for people in their thirties, forties, and fifties. started from the concept of video games world, the architecture was enveloped in a colorful pallet of mapping plains with posters to simulate the effect of a pixelated space. the design conceived by pleasanthouse design and intact studio intentionally blends in the commercial block for shopping, art gallery, and nightlife.


a detail of the exterior

 

 

the concavo-convex structure is filled with surreal visual perception, bringing endless novelty for visitors in it and satisfying the curiosity of all players with an expectation to explore it. as a video game exhibition at the front end of the trend, gameOn not only brings a bunch of games back to our nowadays life but also opens up our vision and imagination for the future social life.

2018 gameOn exhibition in shenzhen looks like a huge pixel maze designboom
the entrance

 

 

when communicated with the british side about the concept and core content ahead of the exhibition, the architect found that pixel is an interesting theme. the exploitation of video games is inseparable from the emerging of the pixel. the incipient developed games were limited by hardware and software technology, and the game interfaces are usually presented in the evident pixel. thus the architect extended such idea on graphics, façade, and interior.

2018 gameOn exhibition in shenzhen looks like a huge pixel maze designboom
a transition area on the first floor

 

 

the entire space looks like a huge pixel maze. visitors can play in every interactive room, jumping like mario on the pixel boxes. ‘we made a visual extension based on the information transmission. it’s very important to resonate with the feedback between the visitors and creators. and then the resonation became the key element of the design, just like the rest of art types in theatrical films’, the architect said.


the stage on the ground floor

 

2018 gameOn exhibition in shenzhen looks like a huge pixel maze designboom
the passageway on the ground floor

 


the interactive area on the second floor

 


the interactive area on the second floor

 


making and marketing area on the second floor

 

2018 gameOn exhibition in shenzhen looks like a huge pixel maze designboom
children’s games area on the second floor

 


games categories area on the second floor

 

2018 gameOn exhibition in shenzhen looks like a huge pixel maze designboom
the exit on the third floor

 


cartoon products sales area

 

project info:

 

design: pleasanthouse design and intact studio

contractor: blooming investment

location: shenzhen, china

area: 4.168 sqm

date: august 15th, 2018

photography: xiao en

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: maria erman | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    486,377 subscribers
    - see sample
    - see sample
    privacy policy