‘bfresh spitiko’ is a greek company established in 2007, engaged in producing homemade juices with local recipes which are completely additive-free. with that in mind, athens-based 314 architecture studio has unveiled a greenhouse pavilion that promotes the brand’s natural soft drinks.

314 architecture studio greenhouse pavilion bfresh spitiko  proposal designboom
the window of the pavilion borrows the classical arc of a greenhouse
all images courtesy of 314 architecture studio



the design concept presented by 314 architecture studio suggests the transformation of the industrial era’s greenhouse architecture. in other words, the pavilion for bfresh spitiko refers to the redesign of the greenhouse geometry using a more contemporary form — yet still keeping the materiality and essence of a classical structure. the construction includes a metal wireframe, with a prismatic roof that creates visual dynamics —  filled with triangulated glass panels. setting it in a forested landscape with ambiant lighting, the architecture adopts a more natural quality that takes in the green hues and organic shapes of the vegetation. 

314 architecture studio greenhouse pavilion bfresh spitiko proposal designboom
the roof is prismatic, giving the pavilion a more contemporary form and greater visual quality

314 architecture studio greenhouse pavilion bfresh spitiko proposal designboom
314 architecture studio greenhouse pavilion: plan view 

314 architecture studio greenhouse pavilion bfresh spitiko proposal designboom
spreads of the elevations

314 architecture studio greenhouse pavilion bfresh spitiko proposal designboom
section views of the greenhouse pavilion



project info:


architects: 314 architecture studio
design team: pavlos chatziangelides, giota chala, carlos celles, olga markou, valia gatsiou, georgina giassia, evita lazou, athina argyropoulou, dominique katramadopoulou, maria kissa, anna scarpa, stefania kontinou, deniz unsoy



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lea zeitoun | designboom

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