acne studios’ signature flamed pink granite envelops beijing sanlitun flagship store

halleroed revamps acne studios’ beijing flagship

Acne Studios has reopened its Beijing Sanlitun flagship store, enveloping its facade and interior surfaces in flamed, pink granite stone – hallmarks of the brand’s signature aesthetic. Led by Swedish firm Halleroed, the design reimagines the retail experience with an immersive new look and an expansion. Playful and inviting while evoking the geometries of the site, the elevation is marked with large, glazed openings that subtly resemble a face, while inside, a pink granite-clad staircases and flooring enhance cohesive fluidity.

the design concept stems from the fashion house’s identity

Across the second floor, a warm grey carpet marked with a geometric pattern evokes the look of concrete outdoor paving tiles, infusing a distinct textural element that complements the granite. Modular display cabinets made of glass with pink anodized metal and natural silver-colored frames line the white walls. These cabinets are a signature design element, developed exclusively for Acne Studios by Creative Director Jonny Johansson in collaboration with architect Christian Halleroed.

Rows of spotlights designed by Benoit Lalloz illuminate the store, while bespoke furniture pieces created by British designer Max Lamb introduce a striking contrast of materials and colors, including a warm grey wool and sleek black leather. The addition of mannequins by artist Daniel Silver further enhances the store’s curated, contemporary character.

The expansion marks the fashion house’s second duplex flagship store in China, following the success of its debut in Shenzhen. To celebrate the reopening in Beijing, Acne Studios is showcasing key pieces from its SS24 collection alongside denim, jewelry, handbags, shoes, and accessories. A selection of limited-edition items will also be available from May 16th, including a ruffle strap dress, 1996 logo T-shirt, cargo trousers, and metallic bag – all in the brand’s iconic pink.

project info:

name: Acne Beijing Sanlitun Flagship 

location: Chaoyang District, Beijing, China

architect: Halleroed

lighting design: Benoit Lalloz 

brand: Acne Studios