for the prada men’s and women’s autumn/winter 2019 show, AMO, OMA‘s research and design studio, has set up a platform layered up with a regular grid of light bulbs that all together compose a performative landscape. placed in the grand hall of the deposito at the fondazione prada milan complex, the theatrical field of lights shimmers in the darkness of the room, reminiscent of nikola tesla’s bygone scientific experiments with electricity.AMO fills prada's deposito with terrain of theatrical lights for the autumn/winter 2019 showall images courtesy of prada and AMO



AMO has surrounded the rectangular platform with a series of architectural devices, which are used to sit spectators of the prada show, including a terrace, newly built stages and a balcony. distanced from the crowd, the models walk through the dimly lit terrain made of soft spiky foam. the mysterious, otherworldly atmosphere is further enhanced by a number of dramatic spotlights that add an intimate dimension to the performance.

AMO fills prada's deposito with terrain of theatrical lights for the autumn/winter 2019 show

AMO fills prada's deposito with terrain of theatrical lights for the autumn/winter 2019 show





project info:


name: terrain of light / prada men’s and women’s autumn/winter 2019 show

architect: OMA/AMO

client: prada

location: fondazione prada, milan

    have something to add? share your thoughts in our comments section below.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news