andres jaque architects: tupper home

spanish firm andrés jaque architects have created the ‘tupper home’. the design is nominated for the premio mies van der rohe award and has been selected as a finalist in the x spanish biennale of architecture and urbanism to be held in july 2009. tupper home is the first product offered by tupper shop, a catalogue of architectural merchandise marketed by the andrés jaque architects office, an initial prototype of which has been built in madrid.

‘tupper home’ various components
all images courtesy of andrés jaque architects

proposed as an alternative to the official line of urban planning, it is based on the experience of demonstration marketing – tupperware, avon, herbalife, thermomix- which gained popularity following world war II and has proven effective as what could be called a pop distribution network of fresh behavior patterns.

‘tupper home’ bedroom area

the tupper home is an architectural and financial answer to three public concerns that highlight the crisis in the development model underlying spain’s residential fabric in the euro era, and for which detailed home design is compulsory waypoint.

‘tupper home’ various components

‘tupper home’

‘tupper home’

‘tupper home’

floor plan of ‘tupper home’

floor plan of ‘tupper home’

elevation plan of ‘tupper home’

elevation plan of ‘tupper home’

where different accessories can be placed in ‘tupper home’

catalogue of accessories for ‘tupper home’

catalogue of accessories for ‘tupper home’

tupper home system is marketed in a manner similar to a catalogue of components, allowing different permutations and combinations that are used to generate peace in what traditionally are conflicting aspects (execution time, price and quality of execution) of the transformation of housing.