architecture in augmented reality with urbasee

AUGMENTED exhibition

AUGMENTED – architecture in augmented reality wanderlust, docks en seine, paris september 14, 2012

gallery r’pure, new york october 25 – october 31, 2012

this international exhibition begins today in paris during design week and then relocates to new york for archtober, introducing the use of the augmented reality application ‘urbasee‘ in the presentation of unfinished architectural projects. produced by artefacto, the program is an emerging design and communication tool to allow for sharing, review and persuasion by making the non-existent exist. digital depictions bring structures to life in real time and space within your mobile devices.

a selection of globally renowned practices have created digital 3D representations of their ongoing work to be viewed through the urbasee application. US-based archi-tectonics, HWKN, joe doucet studio and SO-IL, french firm jakob + macfarlane, german practice j. mayer h. as well as copenhagen and new york-based BIG. visitors will see a scale model of the building within a video stream on a smart phone or tablet, offering the context of the exhibited project within a mobile experience.

urbasee on a tablet shows 3D images of displayed projects

image courtesy of archi-tectonics

image courtesy of archi-tectonics

FRAC centre image courtesy of jakob + macfarlane see more images of this project from our studio visit with jakob + macfarlane

lazika image courtesy of j. mayer h.

perspective of lazika image courtesy of j. mayer h.

top view of lazika image courtesy of j. mayer h.

abstraction image courtesy of j. mayer h.

‘kukje art center’ in seoul image courtesy of SO-IL see designboom’s coverage of this project here.

image courtesy of joe doucet studio

‘west 5th’ in new york city image courtesy of BIG see designboom’s coverage of this project here

view from exhibition

view from exhibition