baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv
 

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg architects has designed dana harel’s bridal boutique located in the fashion district of tel-aviv. the brief carried a unique design challenge as at ground floor the store comprises of no more than 20m2 while the actual boutique is located in the basement. the compact presence at street level called for a unique teaser, a tempting exposure to what is located below.

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

all images © amit geron

 

 

the street-level space is designed by the architect in pristine white and sculpted from round, feminine lines. thin white rods stretching from floor to ceiling define the railing of the stairway leading to the basement. the handrail wall, like the train of a wedding dress, starts on the entry level, following the stairwell until it reaches the basement where it spreads out in its full glory and turns into an elegant backdrop to the display mannequins.

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

 

 

as you move from ground level to the basement, the interior of the boutique transforms. from pure white at entry level to a textured space, entirely enveloped in delicate shades of powder and with natural wood, adorned with touches of blackened brass. overall, the design by baranowitz & goldberg architects results in a soft, elegant setting complementing the bridal dresses, while also allowing them to take center stage.

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

baranowitz & goldberg forms pastel curves for bridal boutique in tel-aviv

 

 

project info:

 

project name: ‘dana harel bridal boutique’

location: tel aviv, israel

architect: baranowitz goldberg architects

lead architect: tamar lev

lighting designer: orly avron alkabes

images: amit geron

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: lynne myers | designboom

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    490,448 subscribers
    - see sample
    - see sample