belgrade design week raises innovation to the second power
 
belgrade design week raises innovation to the second power  belgrade design week raises innovation to the second power
jun 26, 2013

belgrade design week raises innovation to the second power

belgrade design week 2013 raises innovation to the second power 
image © designboom

 

 

this year’s belgrade design week 2013, the impassioned rapid-fire cousin of seasonal design conference programming, was organized around the term innovation2; that is, innovation raised to the second power– and this is exactly the greatness of the singularly serbian spirit of the event. both in program and in the slew of formal and informal exchanges that so characterize the conference, there is an air of exponentiation– that positives multiplied by positives can produce infinitely powerful results. in a region distinguished by an extraordinary capacity for resilience, belgrade design week consistently provokes conference goers to grow more, be more and do more. the week obliterates the very concept of boredom and terrifies mediocrity with a list of speakers both from serbia and around the world that address the overlap of design, business, technology, humanity, cities and the like in myriad ways. belgrade design week founder jovan jelovac and his wife vesna (themselves veritable forces of nature) know how to ask difficult and incisive questions that prove there is still a wealth of worlds to move in this complex, ever-changing industry called ‘design.’

 

 

 


clemens weisshaar occupies trafalgar square with calligraphic robots in ‘outrace’
image © belgrade design week

 

 


associate director of zaha hadid architects, christos passas, elaborated on the place-making capacity of the beko master plan
image © belgrade design week

 

 

chistos passas explained the aim of zaha hadid‘s beko master plan from the perspective of a belgradian:

 

the largest idea is to be contemporary. in my presentation I talked about the idea of making space. space making is not just shaping a space, but creating a relationships within the space that maintain it, over a long period of time. and a as human species on the planet today, it is very important for us to learn to integrate nature – or at least remember how to work with nature in the artificial landscapes, and with that, create those synergies between commercial, political, or perhaps architectural, aesthetic sensibilities that allow for a kind of new intelligent city to be created.

 

 

 


see designboom’s original interview with christos passas here
image © designboom

 

 


adrien rovero elaborated on an ever-growing project of abstracted animals comprised of leather scraps
image © designboom

 

 


by reclaiming the leftover leather pieces from handbag production, rovero creates whole zoos of folded, button-bound animals
image © designboom

 

 

designboom has been inextricably linked to belgrade design week since 2008, when founder, CEO and editor-in-chief birgit lohmann spoke about entrepreneurship, creative industries and communication. five years later, the speakers and venue did not disappoint. housed in the museum of contemporary art belgrade, itself closed for seven years after numerous construction interruptions and devastating water damage, the conference enlivened the ravaged space with inflated metal furniture by oskar zieta, responsive chairs by kram/weisshaar and a mix of designers, journalists and civilians. just as the architectural symbol of a non-functioning state was once again a nexus of creativity and reclaimed belgrade as the most hopeful frontier in design, belgrade design week seemed decidedly about coaxing an unseen response from objects, cities and people using design as tool.

 

 


speaker laura lee elaborates on how reversing the workflow of civic design and development can change cities, an idea she developed as a ‘thinker in residence‘ in adelaide, australia
image © designboom

 

 


speaker laura lee’s diagram illustrated the layers and intermixed dialogue of design, planning and development– and the power of reversing the current relationship of the three ideas
image © designboom

 

 


architect johannes norlander expanded on projects that seek to take ownership of tradition and strengths of swedish modernism
image © designboom

 

 


subtlety and form remain the chief concerns of johannes norlander’s practice
image © johannes norlander

 

 

 


oskar zieta explains volumetric expansion with a live demonstration of flat metal sheaths rendered structural with inflated air
image © designboom

 

 


zieta’s inflatable metal furniture on display during belgrade design week
see more on the series here
image © designboom

 

 


belgrade design week 2013 innovation squared
image © designboom

 

 


daan roosegaard  confronts static notions of the highway
image © designboom

 

 


image © studio daan roosegaard

 

 


sebastien noel of troika explains the london-based studio approach to design as a constant investigation
image © designboom

 

 


sebastien noel of troika, see the designboom interview here
image © designboom

 

 


sebastien noel of troika nabs the belgrade design week grand prix
image © belgrade design week

 

 


the european design awards ceremony was also part of the conference week programming, enthusiastically supported by jovan jelovac
image © designboom

 

 


(top): designboom editor cat garcia-menocal is given a lift by belgrade design week founder jovan jelovac
(bottom): the informal programming of the conference took place on the floating nightclubs that occupy the banks of the danube
image © belgrade design week

 

 


image © designboom

 

 


the vestiges of battered buildings are reclaimed with vivid light
image © designboom

 


the exposed beams of the ravaged museum were used to display panels about kram/weisshaar’s AUDI R18 ultrachair
image © designboom

 

 


image © designboom

 

 


the museum of modern art belgrade had been closed for seven years before design week reclaimed it as a creative hub
image © designboom

 

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