BIG, SANAA + OMA among shortlist to design axel springer's new media campus
BIG, SANAA + OMA among shortlist to design axel springer's new media campus
sep 30, 2013

BIG, SANAA + OMA among shortlist to design axel springer's new media campus

BIG, SANAA + OMA among shortlist to design new media HQ for axel springer
aerial view of the lindenpark plot site




on may 27th, 2013 it was announced that axel springer AG was hosting a competition to realize a new media campus for the publishing enterprise. at that time, a selection of twenty international firms, both the established and avant-garde, were invited to participate and informed of further steps for tendering. the project site for the new multimedia center, which is set to be home to axel springer AG’s digital and daughter companies, is the lindenpark plot–framed by schützenstrasse in the north, axel-springer-strasse in the east, zimmerstrasse in the south and jerusalemstrasse in the west–within the immediate vicinity of its existing headquarters.


the building should not only be overwhelmingly beautiful, but also address the question: what does material mean in a dematerialized media economy, what does an office mean in a mobile working environment, in which offices are no longer really required? the project can play a key role in the digital transformation of our company by bringing the digital subsidiaries which have so far been located on the periphery of the company into the center and networking them with the organization’s traditional brands,’ said mathias döpfner, chief executive officer of axel springer AG, at the presentation of the project.


five firms have now been shortlisted to realize the multimedia centre. bjarke ingels group (BIG), kuehn malvezzi, ole scheeren, rem koolhaas (OMA) and SANAA have been selected from a total of 18 submissions, to move on to the second and final phase of the competition to realize the 60, 000 m2 complex. the winner will be announced in december 2013.

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.


    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    keep up with our daily and weekly stories
    504,283 subscribers
    - see sample
    - see sample
    designboom magazine