bloom design creates minimal interior for the fashion door flagship store
all images courtesy of fu yu-ming




the fashion door clothing retailer has opened its first ‘flagship store’ in china with an expansive interior created by bloom design. with approximately 2,000m2 of space, the store brings together more than 60 brands for men’s and women’s clothing, shoes, bags, accessories, home items, and much more.

bloom design the fashion door flagship store china
a temporary design-themed exhibit is located within the ‘flagship store’ 




to emphasize the special character of each of ‘fashion door’s’ many brands, bloom design focused on created a simple, open, and inclusive space for shoppers. cement, clay, steel, logs and other basic building materials are integrated throughout the entirety of the store, but take on an almost unnoticeable role. in its totality, the viewer loses themselves in the lines and shapes provided by the ‘flagship’s’ countless items, while the built environment takes on a silent, but supportive, role. 

bloom design the fashion door flagship store china
interior clothing displays 

simple materials like wood, steel, and clay are used throughout 

the store is the fashion door’s first in china  


bags and accessories 

bloom design the fashion door flagship store china

men’s department 

home decor 

bloomdesigndesignboom02sculptural clothing racks 

bloom design the fashion door flagship store china
the ‘fashion door flagship store’ 



designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: nick brink | designboom