the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai

the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai

 

sky/ saudi arabia pavilion by boris micka associates  

 

rising from the ground towards the sky as a bold cantilevered structure, the saudi arabia pavilion at expo 2020 dubai represents a country rooted firmly in its heritage but changing rapidly towards the future. designed by boris micka associates, the pavilion is equipped with traditional exhibition techniques intertwined with state-of-the-art audiovisual installations to portray the country’s transformation. while the exterior architecture promotes a collaborative interaction, its contents highlight the faces of the saudi kingdom that are widely unknown to the masses. 

boris micka associates saudi arabia pavilion
all images © boris micka associates, SAUDI ARAMCO

 

 

a simple, prismatic volume that gently welcomes visitors 

 

the team at boris micka associates deliberately avoided sinuous and over-complicated forms that are difficult to apprehend by visitors. ‘standing as a self-contained, prismatic volume, this distinctive landmark speaks of a solid, determined, trustworthy country. the beautifully crafted structure rises from the ground upwards, symbolizing a firmly grounded society with unlimited ambitions,’ reveal the architects. the simplicity of the pavilion’s lines, combined with its façade that opens like a large window into the future, emanates a welcoming gesture and sparks the interest of passersby  to explore further. 

boris micka associates saudi arabia pavilion
the front façade opens up like a large window that sparks visitors’ curiosity

 

 

immersive digital experiences evoking the country’s progress

 

a vast range of exhibition resources have been used to encompass the diversity of saudi arabia as the biggest country in the middle east: a fully animated LED façade inclined over an interactive open plaza, large-scale curved screens to generate immersive environments, scenographic reproductions, state-of-the-art digital interactive planes, shootings in 22 natural locations covering 11,000 km, among other features. the combination of traditional and entirely contemporary exhibition techniques results in a mesmerizing visitor experience. 

boris micka associates saudi arabia pavilion
a fully animated LED façade inclined over an interactive open plaza

boris micka associates saudi arabia pavilion
large-scale curved screens to generate immersive environments inside the pavilion

saudi-arabia-pavilion-expo-2020-designboom-full-1

the saudi arabia pavilion at expo 2020 11
state-of-the-art digital interactive boards reflect the progress and heritage of saudi arabia

the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai
nighttime view of the LED screen

saudi-arabia-pavilion-expo-2020-designboom-full-2

 

 

 

 

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the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai
 
the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai
 
the saudi arabia pavilion boldly rises from the ground to greet visitors at expo dubai
 

project info:

 

name: sky / the saudi arabia pavilion at expo 2020

architecture: boris micka associates (BMA)
location: opportunity district
total pavilion area: 13,059sqm

total exhibition area: 6,990sqm

client: SAUDI ARAMCO

builder: ALEC engineering & contracting LLC

scenographers: boris micka associates

photography: boris micka associates, SAUDI ARAMCO

 

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

 

edited by: lea zeitoun | designboom

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