brazil pavilion at expo milan 2015 is defined by tensile netted structure
 
brazil pavilion at expo milan 2015 is defined by tensile netted structure brazil pavilion at expo milan 2015 is defined by tensile netted structure
may 04, 2015

brazil pavilion at expo milan 2015 is defined by tensile netted structure

brazil pavilion at expo 2015 is defined by tensile netted structure
image © designboom

 

 

 

the brazil pavilion at expo milan 2015 combines architecture and scenography, providing visitors with an experience that transmits the south american country’s values and aspirations of its agricultural activity. the temporary building has been envisioned as a sensorial, immersive experience that includes aspects of leisure with high technology, while encouraging interaction.

brazil pavilion expo 2015 designboom
approach to the brazil pavilion at expo milan 2015
image © designboom

 

 

 

designed by studio arthur casas and atelier marko brajovic, with local italian office studio mosae, the brazil pavilion serves as a social hub, encouraging those who pass by to congregate. a large iron volume is open to visitors, establishing a pathway among several plant species that are cultivated in the country. the metaphor of the network and notion of a public square are brought forth by a tensile netted structure that creates unexpected places for leisure and rest. following the tradition of brazilian modernism, a ramp system encourages a smooth and gradual transition from exterior to interior.

brazil pavilion expo 2015 designboom
a tensile netted plane invites visitors to climb and experience the structure from different perspectives
image © designboom

 

 

 

the internal exhibition spaces are dictated to four key themes: natural wisdom, empire of colors, human power and creative fusion, the internal exhibition itself, developed by atelier marko brajovic highlights brazil’s history, exuberant present and optimistic development for the future. the interior spaces include a pop-up store, restaurant, cafe and bar area located at the rear of the pavilion, all interconnected by an atrium to maximize natural light.

brazil pavilion expo milan 2015 designboom
structural detail of the tensile netted structure
image © designboom

 

 

the scheme of the brazil pavilion aims at integrating itself wall into the stage of universal exhibitions. it stands to represent the possibility of new paradigms of development in brazil, and its capability of reconciling growth and conversation, diversity and originality, openness and transformation.

 

see designboom’s earlier coverage of the brazil pavilion here; and more of our stories on expo milano 2015 here.

brazilian pavilion expo milan 2015 designboom
visitors traversing the netted structure
image by raphael franca / studio arthur casas

brazilian pavilion expo milan 2015 designboom
view of the ramp and platform system which allows for seamless transitions between areas
image by raphael franca / studio arthur casas

brazilian pavilion expo milan 2015 designboom
climbing up the incline of the netted plane
image by raphael franca / studio arthur casas

brazil-pavilion-expo-milan-2015-designboom-07
a ramp system allows for seamless movement between internal and external spaces
image © designboom

brazil pavilion expo milan 2015 designboom
the main floor of the pavilion is organized by planters with local flora and fauna
image © designboom

brazil pavilion expo milan 2015 designboom
view of the open air space
image © designboom

brazil pavilion expo milan 2015 designboom
view upwards towards the top level of the pavilion
image © designboom

brazil pavilion expo milan 2015 designboom
view from the top platform of the brazil pavilion’s defining netted structure
image © designboom

brazil pavilion expo milan 2015 designboom
elevation
image © designboom

brazil pavilion expo milan 2015 designboom
a rusted iron enclosure defines the external area of the brazil pavilion
image © designboom

brazil-pavilion-expo-milan-2015-designboom-13
the internal exhibition spaces of the brazil pavilion speak to the country’s agricultural production
image © designboom

brazil pavilion designboom
internal exhibitions recite brazil’s history, present and future food aspirations
image © designboom

brazilian pavilion expo milan 2015 designboom
the brazil pavilion by night
image by atelier marko brajovic

brazilian pavilion expo milan 2015 designboom
view of the garden space at night
image by atelier marko brajovic

 

 


video courtesy of raphael frança + takeshi miyamoto

 

 

project info:

 

project: brazil pavilion expo 2015
location: milan, italy
architecture and interior: design studio arthur casas
set design, position and multimedia design: atelier marko brajovic
architecture and design of facilities, equipment and engineering: studio mosae
architectural designer: stefano pellin (architect)
designer structures, mechanical and electrical installations: michele maddalo (engineer)
works management and security coordination: iparch srls
works director: stefano pellin (architect)
safety coordinator (design and execution): michele maddalo (engineer)
static test luca varesi (engineer): WIP ltd

 

client: apex brasil (brazilian trade and investment promotion agency)
construction dates: november 16, 2014 – april 30, 2015
area: 4,133 sqm
gross floor area: 3,983 sqm
gallery: 1,637 sqm

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