bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

located in the center of athens, greece, studiomateriality introduces the new ‘spoild’ pop ice cream store. applying a bright, bold color palette and iconic graphic lettering within the retail interior, the design team has created an eye-catching shop that invites passers-by to enter and enjoy a swirly cone. 

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

all images by alina lefa, studiomateriality

 

 

located in one of the busiest narrow streets of the city, studiomateriality has designed the ice-cream store as a vibrant pop of color refreshing anyone who comes across it. blue-colored walls contrasted with a yellow ceiling and bubble-pink doors are visible from the street-through arched doors that punctuate the front facade. 

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

 

 

at ‘spoild’, along with their ice cream, customers can get an instagram picture with the professional jackhammer that features inside the store and also on its logo. ‘we wanted to merge the softness of an ice-cream with the hard work that the opening of an ice-cream store or a store in general needs nowadays – the swirl of the fresh cream with the swirl of the drill.’ adds miltos kontogiannis, owner and head designer of studiomateriality.

spoild bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

 

 

as if straight out from the 90s, the shop stands out due to its color palette which integrates bright and pastel surfaces, combined with mechanic and graphic elements. the design includes studiomateriality’s signature graphic quote element, showcasing witty phrases, on a blue tile surface, that resonate with all fresh ice-cream connoisseurs. 

spoild bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

spoild bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

spoild 7

spoild 8

spoild 9

spoild 10 

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

bright color contrasts + graphic lettering realize ice cream store by studiomateriality in greece

 

 

project info:

 

name: spoild
architecture office: studiomateriality
lead designer: miltos kontogiannis
design team: nancy karagianni, serafeim pappas, iakovina syrianou 
location: voulis 5, athens, greece
area: 28 m2 

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: myrto katsikopoulou | designboom

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

ARCHITECTURE IN GREECE(108)

DBINSTAGRAM(833)

RETAIL INTERIORS(410)

STUDIOMATERIALITY(4)

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

designboom will always be there for you

milan, new york, beijing, tokyo,  since 1999
X
5