the concept for cadena + asociados’ ‘il mercato gentiloni’ project is defined from the connecting threads between mexico and italy, rome and saltillo, gentiloni – arizpe, always appealing to this cultural encounter and personalities, highlighting the humor and authenticity that has accompanied the family. for this culinary space located in saltillo, mexico, aspects of the culture, architecture, flora and gastronomy of both countries are merged with the lifestyle, customs and personality of the gentiloni – arizpe family. a concept that transports users to a multi-sensory experience that has always been in the creators’ lives, one that narrates the millennial tradition, the exchange, the community and a moment through the flavors and aromas from the countryside and the world.


aspects of the culture, architecture, flora and gastronomy of both countries are merged
image by documentación arquitectónica

 

 

the creative synthesis that inspires the visual solution of mexican based cadena + asociados concept design‘s project are the themes that are seen reflected in the artwork — collages created by don emanuele gentiloni. these are vestiges of an intimate vision of his own world, always connected to emotions, moments, people, food, land, wine and how it is all visually synthesized, provoking joy and curiosity to discover them. the architectural language is a metaphor of the industrial history of the city of saltillo and pays homage to its tradition as a brick manufacturer in mexico’s northeastern region. the architectural program unfolds on various levels and works as a great and continuous journey around the project.


the themes that are seen reflected in the artwork inspire the visual solution of cadena + asociados’s project
image by ana hinojosa

 

 

the culinary experience is a trip through the traditional flavors and aromas created by the gentiloni family and is presented in the form of a market, bakery, juice bar, mexican and italian restaurant, cooking school and an event hall, all interwoven by terraces, vertical gardens, covers and openings. the interior and exterior are merged to take advantage of the wonderful climate of the city, thus strengthening the encounter between visitors and dinner guests that fill with color, joy and delight an unprecedented place in the north of the country.


the architectural language is a metaphor of the industrial history of the city of saltillo
image by ana hinojosa


the architectural program unfolds on various levels and works as a continuous journey around the project
image by documentación arquitectónica


the collages are always connected to emotions, moments, people, food, land, wine
image by ana hinojosa


it includes a market, bakery, juice bar, restaurant, cooking school and an event hall, all interwoven by terraces
image by documentación arquitectónica


visitors may now enjoy an unprecedented place in the north of the country
image by ana hinojosa


the culinary experience is a trip through the traditional flavors and aromas created by the gentiloni family
image by documentación arquitectónica


the interior and exterior are merged to take advantage of the wonderful climate of the city
image by ana hinojosa


‘il mercato gentiloni’ seeks to provoke encounters with the food culture
image by ana hinojosa

 

 

project credits:

 

– concept and experience: cadena + asociados concept design ®
– architectural concept: landa + martínez arquitectos, WEYES studio
– interior design: cadena + asociados, WEYES studio, los originales contratistas, la metropolitana, los patrones
– landscape: global sustainable solutions
– artwork: roberto acuña

 

 

designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: apostolos costarangos | designboom

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