campaign: foldaway bookshop

‘foldaway bookshop’ by campaign in london, england all images by paul greenleaf

london based design studio campaign has designed a pop up book store made entirely out of pleated cardboard. open for the london festival of architecture, the ‘foldaway bookshop’ features a collection of high quality publications, both new and old, from selections made by independent artist book fair ‘handmade & bound‘ and some of london’s practicing architects and critics. the shelves are made from accordion-folded sheets of 10 mm-thin cardboard which lines all four interior walls. a centrally-located cardboard vitrine showcases select vintage issues of ‘architectural design’ from the late monica pidgeon’s collection, the journal’s editor from 1945-75.

the design of the shelves was influenced by open pages in a book

cardboard display case of vintage copies of ‘architecectural design’

entrance on heddon street

the ‘foldaway bookshop’ is open until july 4, after which all the cardboard will be recycled for other use.