campaign: foldaway bookshop
 
campaign: foldaway bookshop
jul 03, 2010

campaign: foldaway bookshop

‘foldaway bookshop’ by campaign in london, england all images by paul greenleaf

london based design studio campaign has designed a pop up book store made entirely out of pleated cardboard. open for the london festival of architecture, the ‘foldaway bookshop’ features a collection of high quality publications, both new and old, from selections made by independent artist book fair ‘handmade & bound‘ and some of london’s practicing architects and critics. the shelves are made from accordion-folded sheets of 10 mm-thin cardboard which lines all four interior walls. a centrally-located cardboard vitrine showcases select vintage issues of ‘architectural design’ from the late monica pidgeon’s collection, the journal’s editor from 1945-75.

campaign: foldaway bookshop the design of the shelves was influenced by open pages in a book

campaign: foldaway bookshop

campaign: foldaway bookshop cardboard display case of vintage copies of ‘architecectural design’

campaign: foldaway bookshop

campaign: foldaway bookshop

campaign: foldaway bookshop

campaign: foldaway bookshop entrance on heddon street

the ‘foldaway bookshop’ is open until july 4, after which all the cardboard will be recycled for other use.

  • Fabulous!

    ett

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