CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan

CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan

Aesop Kobe BAL by CASE-REAL 

 

Following the design of Aesop Shinjuku in Tokyo, CASE-REAL unveils a new retail space commissioned by the skincare brand in the city of Kobe, Japan. The new Aesop store, Aesop Kobe BAL, occupies 125 square meters (1,345 square feet), and emerges as a reflection of the city’s historical roots and contemporary design. Kobe is a city that has been shaped by the influence of various foreign cultures, particularly during the Meiji Restoration when trade with foreign settlements flourished after the port’s opening. This history is still evident in the city, with Western-style buildings from the late 18th and early 19th centuries that showcase a fusion of Japanese and Western architectural elements.

CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan
all images courtesy of Aesop

 

 

Aesop merges tradition with contemporary elements

 

Aesop Kobe BAL seeks to capture this harmony that links Kobe’s history to its vibrant present. The primary material used for the interior is Awaji roof tiles made from the clay of Awaji Island, located to the northwest of the project site. These tiles, with a history spanning over 400 years, are known for their unique quality derived from the island’s clay. They can be molded into various shapes and, depending on the firing temperature, develop a distinct appearance called ‘ibushigin,’ characterized by a mix of black and silver colors.

In the design of Aesop Kobe BAL, CASE-REAL opted for Awaji tiles as skirting boards, wall end parts, and a gate-shaped frame around Aesop’s products. This innovative use of traditional Japanese materials within a Western architectural context pays homage to Kobe’s diverse history and complements the aesthetics of Aesop’s global stores.

CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan
the architects designed the space as a reflection of its context

CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan
a gate-shaped structure crafted from local roof tiles encircles Aesop’s skincare products

CASE-REAL frames aesop's products with silver local roof tiles at new retail store in japan
upon entering the space, visitors are welcomed by a humble color palette that infuses a sense of harmony and serenity into the environment

cese-real-aesop-new-retail-store-japan-designboom-1800

shoppers can try out some sample products and wash their hands at the brand’s famous sinks, found in each of its stores

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