aesop signature store, cityplaza, tai koo shing, hong kongall images courtesy of cheungvogl

 

 

 

hong kong-based studio cheungvogl has been working together with cosmetic brand aesop, on a series of case studies developing eleven installations, signature and concept stores across asia and europe as a result. each space, though completely unique in their approach, materiality and character, expresses a strong analysis of the australian company’s philosophy, with a focus on the integration, interaction and communication between humans and objects.

cheungvogl: aesop city + telford plaza signature stores, hong kongthe two timber storage units are informed by the way wooden crates are stacked and organized during product distribution

 

 

 

the aesop signature store, cityplayza at tai koo shing, hong kong, simplifies and maximizes product display and storage through a series of stacked timber shelving which is informed by the way in which crates are organized during production, shipping and delivery. the two linear timber shelves demarcate the front of the store from the back, offering adequate storage while visually keeping the space open. additional design elements include a concrete sink counter and industrial epoxy concrete floor which respond to the practical way in which the products are presented, categorized, changed, removed and replenished.

cheungvogl: aesop city + telford plaza signature stores, hong konga concrete sink counter stands as the focal point of the retail space

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kong

 

cheungvogl: aesop city + telford plaza signature stores, hong konggeneral view

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kong

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kong

 

 

project info:

 

name: aesop signature store, cityplaza, tai koo shing, hong kongyear: 2012main use: retailsite area: 33 sqmbuilding area: 33 sqmGFA: sqmstoreys: 1

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kongaesop signature store, telford plaza, kowloon bay, hong kong

 

 

cheungvogl’s telford plaza signature store for aesop, located in kowloon bay, continues the successful design language of the cityplaza space, maximizing the product display and storage areas within. situated on a bridge construction which acts as a gateway between commercial buildings and the subway, the retail unit has been conceived as an extension of the public, offering varying degrees of customer interaction.

 

the overall volumetric organization speaks of the dimensions of the products on display, enhancing the communication of the brand, as well as accommodating changes which may take place. once again, stacked timber shelving units are employed which provide a clear hierarchal structure that separates the various range of the brand’s goods in a simplistic manner, while the walls and ceilings are clad in blackened steel metal panels. a wooden counter, offers a place for client consultation, illuminated by a 1950s ‘tallerkent lamp’ by poul henningsen. a sink counter and slate floor accompany the overall look of the pragmatically designed shop.

cheungvogl: aesop city + telford plaza signature stores, hong konga timber counter offers a place for client consultation

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kongtimber shelving units line the walls of the retail space

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kong

 

 

cheungvogl: aesop city + telford plaza signature stores, hong kongthe walls and ceiling are lined with blackened steel panels

 

 

project info:

 

name: aesop signature store, telford plaza, kowloon bay, hong kongyear: 2012main use: retailsite area: 30 sqmbuilding area: 30 sqmGFA: 30 sqmstoreys: 1