clouds architecture office: issey miyake's 'pleats please' store
issey miyake’s ‘pleats please’ store in soho, new york has undergone its first major redesign since its opening thirteen years ago. designed by clouds architecture office, the store looks to reflect the spirit of the international fashion brand in an ethereal and adaptable environment. the collection, conceived in 1993, has a radical but practical approach to manufacturing, which reverses the typical order of pleat, cut, sew.
all images courtesy of clouds architecture office
the design, an innovative yet functional space, interprets the unique pleats collection into an architectural reality. through an inverse methodology, three-dimensional forms are compressed and captured into flat planes which serve to expand the perceived boundaries of the shop.
display
a soft palette of reflective surfaces creates an ephemeral composition that displaces the user’s sense of space and depth. acting as a backdrop for the clothing, the environment features clean and simple lines, perforated display units and partitions and a subtle but dominant focus wall.
mirrored walls reflect the contents of the store
imagined as a highly flexible space, the small store houses a series of solutions that include sub-dividable and expandable dressing rooms and universal and multifunctional display units.
feature wall
exterior storefront
diagram
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Is this the same store that Toshiko Mori designed in the 90’s with that green shifty window film? I like the update, feels more inviting.
Basically its a nice little shop.
But, instead of all of the jibberish, it should say ‘They did it with mirrors’.
Inverse methodology?
Three dimensional forms are compressed and captured?
Really.
It demeans the work.
nice overall feel, but the window display seems outdated and looks shabby – miyake deserves more