multidisciplinary design firm ‘communal’ in collaboration with OTRA arquitectura complete their restoration of the historic ‘salón sociedad’ in monterrey, mexico. the city of monterrey is well known for housing big corporations and enterprises in which FEMSA and heineken méxico, formerly known as cervecería cuauhtémoc-moctezuma, set themselves apart. these companies play an active role in supporting the city and community.

the bar uses locally sourced black marble



communal architecture aims to preserve the legacy of its founding companies by maintaining the coexistence among its employees. the firm keeps the company’s iconic motifs and materials, aiming to create a vivid and warm space that recalls the heritage of their founding corporations. by using long chained tables, the designers intentionally create a more familiar bound between employees.

the ‘mesas carta blanca’ is a table made by cervecería

scissor doors separate the two main halls

large windows let natural light bring life to textures and materials

natural light reflects the oak wood textures on the tables and chairs

the materials and textures used for the project represent the old industrial monterrey

the ‘malinche chair’ is an iconic chair made in monterrey by muebles malinche, made popular by cervecería cuauhtémoc

employees spend their free time between shifts in the old hall
image © eugenio espino barros (1944) monterrey, nuevo león
colección FEMSA

long chained tables gather FEMSA employees in the old hall
image © alberto flores varela (1945) monterrey, nuevo león

preliminary plan of ‘salon sociedad’



project info:


architects: communal + otra arquitectura
photography: josé pablo villarreal, agustín landa ruiloba
external collaborators: marco polo pérez, luis brambilla, edder buentello
contractor: cassa construcciones
client: femsa, heineken méxico
location: monterrey nuevo león, méxico
area: 340 sqm
year: 2017



designboom has received this project from our ‘DIY submissions‘ feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.


edited by: lynn chaya | designboom

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