crosby studios composes bright yellow alien habitat for dessert shop in jakarta

Crosby Studios’ butter-yellow world for dessert shop in jakarta

Crosby Studios creates a surreal, monochromatic interior for Butter Baby, a dessert shop in Jakarta inspired by a whimsical alien narrative. The space immerses visitors in the glowing world of Butterlandia, the fictional planet from which Butter Baby, a plump, soft-cheeked alien, has crash-landed to share his intergalactic desserts with humans.

Inside, the pastry shop unfolds as a yellow landscape, through which the architects translate Butter Baby’s world into a spatial experience defined by organic geometry, glossy surfaces, and diffused light. Walls, lighting, and furnishings are coated in a saturated butter-yellow hue. The curved, cocoon-like walls and built-in seating evoke an alien habitat designed to transport visitors into another dimension of sweetness.

all images by Vasiliy Hurtin

Fluid forms visitors in Butter Baby’s otherworldly habitat

The main dining area flows through a series of fluid chambers, softly lit by oversized circular ceiling fixtures that resemble suns or planetary discs. The Paris- and New York–based designers punctuate the space with rounded windows and niches, offering glimpses into the kitchen or display counters, while mushroom-like stools and amorphous tables continue the shop’s biomorphic language. The glossy finish reflects light in soft gradients, amplifying the feeling of weightlessness and warmth.

Within this surreal topography, design elements nod to the character-driven brand’s animated backstory. A bubble-shaped display dome at the center houses small objects like artifacts from Butterlandia, while built-in alcoves contain collectible figurines of the Butter Baby character. 

The alien protagonist, on a mission to find butter rich with feeling to save his fading home planet, now bakes on Earth to restore warmth and glow through his creations. The Jakarta flagship embodies that same spirit, combining storytelling and pop culture with Crosby Studios’ futuristic visual language.

Crosby Studios wraps the entire interior in a single butter-yellow hue

the pastry counter appears like a sculptural landscape

fluid forms, reflective surfaces, and monochromatic tones come together

rounded niches and framed openings offer glimpses into the kitchen

curved built-in seating and rounded tables evoke an alien habitat

casting diffused illumination across the space

creating a dreamlike atmosphere throughout the shop

the glowing yellow interior provides a soft backdrop for Butter Baby’s desserts

Crosby Studios translates Butter Baby’s cosmic story into architecture

Butter Baby is a plump, soft-cheeked alien

a fluid facade shields the store

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rounded street furniture extend the sculptural language outside

mushroom-like stools and amorphous tables continue the shop’s biomorphic language

built-in alcoves contain collectible figurines of the Butter Baby character

glossy finishes reflect light in soft gradients

project info:

name: Butter Baby | @butterbaby

architect: Crosby Studios | @crosbystudios

location: South Jakarta, Indonesia

photographer: Vasiliy Hurtin | @vs_hrt