crosby studios brings crushed concrete displays to camperlab’s debut paris flagship store

the store in le marais neighborhood embraces the designer's signature 'transformism' philosophy.

thomai tsimpou April 3, 2025 3 min

Crosby Studios completes debut paris flagship for CAMPERLAB

CAMPERLAB, the experimental offshoot of Camper, is setting down roots in Paris with its first dedicated flagship store at 15 rue Debelleyme in Le Marais. The space reflects the brand’s raw, industrial aesthetic through a striking interior concept by Crosby Studios founder Harry Nuriev, using crushed concrete as a design element for product display. A radical departure from conventional retail environments, the Paris store embraces the designer’s signature Transformism philosophy. This movement, which Nuriev invented, captures the essence of how everyday materials and objects can be reimagined and repurposed in unexpected ways to reshape perceptions of the world around us.

crosby studios brings crushed concrete displays to camperlab's debut paris flagship store - 1 — all images by Benoit Florencon

crushed concrete as design element for product display

Instead of treating crushed concrete as just a leftover from demolition, the Paris-based team at Crosby Studios turns it into a design element. Shoes are embedded within its rough, uneven texture, contrasting with the clean lines of the footwear and ready-to-wear collections. This approach introduces a fresh way of product display, aligning with CAMPERLAB’s experimental spirit. The debut of sunglasses for Spring/Summer 2025 further pushes this vision, reinforcing the brand’s boundary-pushing aesthetic.

But CAMPERLAB’s transformation doesn’t stop in physical spaces. The Mallorca-based footwear brand is also making a digital leap with the launch of its website. Differing from Camper’s main platform, this fresh website is built with a Brutalist design approach—think bold, stripped-down aesthetics paired with functionality. Developed with Giga Design Studio, it reflects the brand’s independent identity, translating its avant-garde vision into a digital space that’s minimal and innovative.