curiosity displays products using augmented reality at hipanda streetwear store in tokyo
 

curiosity displays products using augmented reality at hipanda streetwear store in tokyo

multidisciplinary studio curiosity has completed the flagship store of streetwear brand hipanda in omotesando, tokyo, combining digital and analogue features. the immersive retail interior brings together architectural elements with AR (augmented reality) and AE (augmented experience) technology in a sequence of spaces, inviting the visitor to look for the ‘host’ of the house, who is revealed through different interactive experiences, some digital and other analogue.

curiosity displays products using augmented reality at hipanda streetwear store in tokyoall images by satoshi shigeta

 

 

curiosity has decked the hipanda store façade with the brand’s logo, which ‘jumps’ towards passersby with visual effects displayed through animations. inside, the main room features a play of light in constant motion, while the gallery space introduces products in a constant movement through AR, continually changing the presentation of the displays to bringing attention to the collection. the room’s walls are half-clad in mirrors, blurring the perception between digital and virtual. the unique lighting creates a shadow-free interior like a digital image. combined with AR, the two parallel worlds fuse into a dazing experience, finished with a frozen wall of mini panda sculptures displayed in a fridge-like structure.

 

 

‘the world of digital offers limitless possibilities of information, but the real world embraces the senses of human being that create unique experience which can be appreciated by each individual on its way,’ notes the tokyo-based studio. ‘our challenge was to bring street fashion into new territories, breaking the boundaries beyond culture, age and gender into an experiential space, accessible and inspirational for all, which redefines our expectation of retail experience.’

curiosity displays products using augmented reality at hipanda streetwear store in tokyo

curiosity displays products using augmented reality at hipanda streetwear store in tokyo

 

 

 

project info:

 

name: hipanda omotesando flagship shop

architect: curiosity

brand: hipanda

location: omotesando, tokyo, japan

    have something to add? share your thoughts in our comments section below.
    all comments are reviewed for the purposes of moderation before publishing.

    comments policy
    LOG IN
    designboom's comment policy guidelines
    generally speaking, if we publish something, it's because we're genuinely interested in the subject. we hope you'll share this interest and if you know even more about it, please share! our goal in the discussion threads is to have good conversation and we prefer constructive opinions. we and our readers have fun with entertaining ones. designboom welcomes alerts about typos, incorrect names, and the like.
    the correction is at the discretion of the post editor and may not happen immediately.

    what if you disagree with what we or another commenter has to say?
    let's hear it! but please understand that offensive, inappropriate, or just plain annoying comments may be deleted or shortened.

    - please do not make racist, sexist, anti-semitic, homophobic or otherwise offensive comments.
    - please don't personally insult the writers or your fellow commenters.
    - please avoid using offensive words, replacing a few letters with asterisks is not a valid workaround.
    - please don't include your website or e-mail address in your comments for the purpose of self-promotion.
    - please respect jury verdicts and do not discuss offensively on the competition results
    (there is only one fist prize, and designboom usually asks renown professionals to help us to promote talent.
    in addition to the awarded designs, we do feel that almost all deserve our attention, that is why we publish
    the best 100-200 entries too.)

    a link is allowed in comments as long as they add value in the form of information, images, humor, etc. (links to the front page of your personal blog or website are not okay). unwelcome links (to commercial products or services of others, offensive material etc. ) will be redacted. and, ... yes, spam gets banned. no, we do not post fake comments.

    PRODUCT LIBRARY

    a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

    architecture news

    ×
    keep up with our daily and weekly stories
    482,761 subscribers
    - see sample
    - see sample
    privacy policy