david adjaye creates crinkle-cut concrete interior for valextra at harrods
 
david adjaye creates crinkle-cut concrete interior for valextra at harrods david adjaye creates crinkle-cut concrete interior for valextra at harrods
may 23, 2016

david adjaye creates crinkle-cut concrete interior for valextra at harrods

david adjaye creates crinkle-cut concrete interior for valextra at harrods
all images courtesy of valextra

 

 

 

luxury leather goods brand valextra has opened a retail space in london’s famous harrods department store, designed by architect david adjaye. positioned at lower ground floor level, the interior design draws influence from a combination of craft and innovation — values associated with the milan-based company. the structure is framed by two 3-dimensional walls, distinguished by the use of crinkle-cut concrete surfaces and the linear or asymmetrical cutouts that function as illuminated niches for the display of products. at the center, a similarly geometrical podium is complemented with partitions at different heights, and bespoke boxes that house small leather goods.

david adjaye valextra
the retail space is located in london’s famous harrods department store

 

 

 

the space is adjacent to a circulation route so the challenge was to create an environment that would encourage customers to slow down and indulge themselves before proceeding to the next level,’ says david adjaye. ‘the use of concrete and the rhythm of the form and texture of the partitions generate a strong contrast with much of the surrounding materials, delivering an immediate and incredible visual impact.’

david adjaye valextra
the interior design draws influence from a combination of craft and innovation

 

 

 

I like the meeting between modern design and timeless techniques of execution that enhances valextra’s approach, pure and sophisticated,’ continues adjaye. ‘the brand’s attention to detail and its passion for unique leather is very evident in the product, and that is exactly what drove me while working on this project.’

 

the new valextra corner at harrods represents the latest step in the brand’s strategy of international growth and expansion, developed on a retail image that has recently led to the opening of a dedicated men’s corner at galeries lafayette in paris, and the entire pop-up restyling of the milan flagship store.

david adjaye valextra
cutouts function as illuminated niches for the display of products

david adjaye valextra
crinkle-cut concrete surfaces have been employed

david adjaye valextra
the scheme represents the latest step in the brand’s strategy for international growth

david adjaye valextra
the structure is framed by two 3-dimensional walls

david adjaye valextra
the project was designed by architect david adjaye

david adjaye valextra
bespoke boxes house small leather goods

david adjaye valextra
a geometrical podium is complemented with partitions at different heights

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