david chipperfield creates new concept clothing store for brioni in paris
 
david chipperfield creates new concept clothing store for brioni in paris
aug 07, 2016

david chipperfield creates new concept clothing store for brioni in paris

 

david chipperfield architects milan has collaborated with luxury clothing brand brioni to develop a new conceptual language for their flagship store in paris. the 590 square meter space — located at 370 rue saint-honoré — marks an important step in the development of the retailers network expansion. the interior aims to combine and convey different ideas including craftsmanship, tradition, and a progressive vision for the future.

david-chipperfield-architects-brioni-designboom-03
the interior for brioni aims to relay the themes of craftsmanship, industrialization, and tradition

 

 

the challenge of the store was to offer a different way of interpreting men’s clothing and, in parallel, introduce a new way of men’s shopping by creating a ‘gallery of clothes’. a neutral backdrop was proposed by david chipperfield architects milan in order to achieve this exhibitive display. structural elements made of grey travertine — also known as ‘lapis tiburtinus’ — were chosen, establishing a clear reference to ancient rome. these traditional features aim to serve as a memory, but also a distinguishing mark of the brand who state to have ‘one foot in the past and one foot in the future’.

david-chipperfield-architects-brioni-designboom
structural elements made of grey travertine were chosen for the store

 

 

david chipperfield architects milan wished to generate two feelings: a sense of openness with natural light coming in through windows on the ground floor, and a contrasting feeling of enclosure at basement level. the two storeys are linked through a giant stage-like staircase that allows the basement to be perceived from ground level, enhancing the sense of spatial continuity between the two.  david-chipperfield-architects-brioni-designboom-05
the challenge of the store was to offer a different way of interpreting men’s clothing

david-chipperfield-architects-brioni-designboom-04
the 590 square meter space is located at 370 rue saint-honoré in paris

Save

Save

  • Hedious Doors!

    John Flo

have something to add? share your thoughts in our comments section below.
all comments are reviewed for the purposes of moderation before publishing.

comments policy

PRODUCT LIBRARY

a diverse digital database that acts as a valuable guide in gaining insight and information about a product directly from the manufacturer, and serves as a rich reference point in developing a project or scheme.

architecture news

×
keep up with our daily and weekly stories
508,054 subscribers
- see sample
- see sample
designboom magazine