dior flagship store reopens in paris after sweeping makeover by peter marino

dior flagship store reopens in paris after sweeping makeover by peter marino

 

the dior flagship boutique in paris reopens to the public

 

two years after an extensive revamp and expansion, the house of dior is reopening its historic flagship store at 30 montaigne in paris — a both historical and iconic location. the project seeks to provide a stunning experience while broadening the brand’s range beyond fashion. ‘the iconic realm of dreams’ is now extended into the scope of culture, art, and hospitality, unfolding over 10,000 sqm. the architectural tour-de-force, directed by architect peter marino, who recently received THE DESIGN PRIZE (see more here and here), meets a junction of neo-classical style and contemporary chastity. the new aura of the building, which abounds in history (established by christian dior in 1946) invites visitors to a timeless experience through a delightful journey.

 

‘I am extremely pleased and proud to see this extraordinary dream, this outstanding project – which my team
and I have carried with all our passion – finally come true. more than a reopening, 30 montaigne is a total
reinvention and a living symbol of our dna: the birth of a realm like no other in the world, where dreams are
given free reign and a new, unprecedented page in the history of dior, fashion – and paris – can be written,’
notes pietro beccari, chairman and CEO of christian dior couture.

dior flagship store reopens in paris after sweeping makeover by peter marino
dior 30 montaigne facade

© adrien dirand 

 

 

a harmonious balance of audacity, excellence, and virtuosity

 

the juxtaposition between legacy and modernity is described through the mixture of different materials and textures, from stone to luxury fabrics, varying in an off-white palette. the flagship store of dior (see more here) consists of a wide range of beauty products, including ready-to-wear, leather goods, jewelry, and fragrances. besides clothing, jewelry and accessories, the parisian dior building celebrates the multiplicity of savoir-faire, art de vivre, gastronomy, and culture. luxury enthusiasts and fans of dior can enjoy a meal, get dressed, rest, and work out in the ‘refuge of the marvelous,’ in the words of monsieur dior. 

 

the rejuvenated, 10,000 sqm dior flagship now accommodates a dazzling boutique, a gallery space, the restaurant monsieur dior and pâtisserie dior (both eateries infused with the creativity of french chef jean imbert), three gardens, and a 200-meter guest suite.

dior flagship store reopens in paris after sweeping makeover by peter marino

© adrien dirand 

 

‘through the exhibition of sometimes new – but always singular – works from the likes of guy limone, jennifer steinkamp, johan creten, paul cocksedge, isa genzken, azuma makoto and joël andrianomearisoa, each of these spaces will represent the inventiveness that has always permeated the house, but also the love of art that defined christian dior. a space imbued with the visionary spirit of monsieur dior, couturier and parfumeur, who, in just ten years – from 1947 to 1957 – redesigned femininity, building an empire of unwavering influence that is constantly in creative flux.’

dior flagship store reopens in paris after sweeping makeover by peter marino
ranging in an off white palette

the dior flagship reopens in paris after sweeping makeover by peter marino
a grand circular escalier leads visitors to the upper floor

revamped-house-of-dior-paris-peter-marino-designboom-1800

dior flagship store reopens in paris after sweeping makeover by peter marino

 
revamped-house-of-dior-paris-peter-marino-designboom-21800

the ceiling is punctuated by massive roses

dior flagship store reopens in paris after sweeping makeover by peter marino
pops of greens decorate the interior

dior flagship store reopens in paris after sweeping makeover by peter marino

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dior flagship store reopens in paris after sweeping makeover by peter marino
 
dior flagship store reopens in paris after sweeping makeover by peter marino
 
dior flagship store reopens in paris after sweeping makeover by peter marino
 
an alcove entirely dedicated to beauty, fragrances and well-being
an alcove entirely dedicated to beauty, fragrances and well-being
dior flagship store reopens in paris after sweeping makeover by peter marino
 
dior flagship store reopens in paris after sweeping makeover by peter marino
 
dior flagship store reopens in paris after sweeping makeover by peter marino
 

ARCHITECTURE IN FRANCE (516)

ARCHITECTURE IN PARIS (180)

DBINSTAGRAM (1977)

DIOR (18)

PETER MARINO (14)

RENOVATION ARCHITECTURE AND DESIGN (313)

RETAIL INTERIORS (517)

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