dutch pavilion at shanghai world expo 2010

dutch pavilion at shanghai world expo 2010

the dutch pavilion at shanghai expo 2010 image © designboom

the dutch pavilion for shanghai expo 2010 has been designed by architect john kormeling. the 5,000-square-meter structure called ‘happy street’, consists of twenty-six small houses elevated along the expo’s main pedestrian strip that curves in a figure eight – a lucky number in china. happy street is mixed with different types of buildings like a house, a shop, a factory, an office, a farm, a petrol station, a sport field, a garage, forms the condition for a social life. the main building is a yellow colored tulip – a symbol of the netherlands.

each house explore themes such as energy, water, space and other urban issues. in response to the chinese expo theme ‘better city, better life’ the sub-themes of the design include:

– urban cultural diversity – urban economic growth and prosperity – innovation in science and technology in urban contexts – re-modelling urban communities

dutch pavilion at shanghai world expo 2010 image © designboom

dutch pavilion at shanghai world expo 2010 the main building – a tulip image © designboom

dutch pavilion at shanghai world expo 2010 view around the pavilion image © designboom

dutch pavilion at shanghai world expo 2010 yellow and red umbrellas line the paths image © designboom

dutch pavilion at shanghai world expo 2010 view of the british pavilion image © designboom

dutch pavilion at shanghai world expo 2010 the back of ‘happy street’ image © designboom

dutch pavilion at shanghai world expo 2010 image © designboom

dutch pavilion at shanghai world expo 2010 in the evening image © designboom

dutch pavilion at shanghai world expo 2010 image © designboom

dutch pavilion at shanghai world expo 2010 at night image © designboom

dutch pavilion at shanghai world expo 2010 image © designboom

dutch pavilion at shanghai world expo 2010 view of the various houses image © designboom

dutch pavilion at shanghai world expo 2010 view of the various houses image © designboom

dutch pavilion at shanghai world expo 2010 image © designboom

dutch pavilion at shanghai world expo 2010 guests walk along ‘happy street’ image © designboom

  • i can see construtivism in there ! pretty cool

    Daniel kurose
    May 10, 2010
  • the pavilion is very kitsch, and even when the Netherlands embrace nice design, they embrace kitsch in a huge scale…
    look at droog, van lieshout, and Soeters Van Eldonkand Piety Blom to give you some examples

    narcisus
    May 10, 2010
  • One of the best pavilions I have seen, you can see this pavilion as a serious comment or message on what is happening in society but represented in a way that you almost don’t recognise it, like a wolf in sheep clothing. Amazing detailing as well on the little buildings!

    Laura
    May 10, 2010
  • i do love the house design. the pavillion as a whole is starting to grow on me. first impression was yuck, everytime i see it, well i start to see the details and it looks better every time.

    Ismael
    May 09, 2010
  • orrivel

    shakal
    May 09, 2010
  • guees it just represents life, colourfull, love it

    dgg
    May 07, 2010
  • OMG it’s Madurodam but on a larger scale.

    vae
    May 07, 2010
  • This pavilion is so good. I love the humor – makes me smile.

    Cola
    May 06, 2010
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