dutch pavilion at shanghai world expo 2010
dutch pavilion at shanghai world expo 2010 dutch pavilion at shanghai world expo 2010
may 05, 2010

dutch pavilion at shanghai world expo 2010

the dutch pavilion at shanghai expo 2010 image © designboom

the dutch pavilion for shanghai expo 2010 has been designed by architect john kormeling. the 5,000-square-meter structure called ‘happy street’, consists of twenty-six small houses elevated along the expo’s main pedestrian strip that curves in a figure eight – a lucky number in china. happy street is mixed with different types of buildings like a house, a shop, a factory, an office, a farm, a petrol station, a sport field, a garage, forms the condition for a social life. the main building is a yellow colored tulip – a symbol of the netherlands.

each house explore themes such as energy, water, space and other urban issues. in response to the chinese expo theme ‘better city, better life’ the sub-themes of the design include:

– urban cultural diversity – urban economic growth and prosperity – innovation in science and technology in urban contexts – re-modelling urban communities

image © designboom

the main building – a tulip image © designboom

view around the pavilion image © designboom

yellow and red umbrellas line the paths image © designboom

view of the british pavilion image © designboom

the back of ‘happy street’ image © designboom

image © designboom

in the evening image © designboom

image © designboom

at night image © designboom

image © designboom

view of the various houses image © designboom

view of the various houses image © designboom

image © designboom

guests walk along ‘happy street’ image © designboom

  • way too literal.
    looks like a bad coney island ride.

    lh says:
  • they smoke too much weed i guess

    JJ says:
  • looks like a theme park

    pol says:
  • The people that smoke the most weed in the Netherlands are tourists.
    Love this idea, but hate the design..hope it’s better in real life.

    sia says:
  • sky town..

    maka says:
  • OMG it’s Madurodam but on a larger scale.

    This is just tacky. common the Netherlands with all of your design expertise something less literal and less LED rope inspired could have been achieved.

    kg says:
  • what… just read “Welcome in the Netherlands” shouldn’t it be “welcome to”, this is just plain bad.

    kg says:
  • Very excited, the Expo is so shock. More and more powerful China.

    louis says:
  • hmm, looks like they had too many design ideas which they put into one pot, gave it a good shake and this is the confusing result. But might be fun to walk around inside…

    Andrea says:
  • very very cool, makes me happy

    RM says:
  • This pavilion is so good. I love the humor – makes me smile.

    Cola says:
  • OMG it’s Madurodam but on a larger scale.

    vae says:
  • guees it just represents life, colourfull, love it

    dgg says:
  • orrivel

    shakal says:
  • i do love the house design. the pavillion as a whole is starting to grow on me. first impression was yuck, everytime i see it, well i start to see the details and it looks better every time.

    Ismael says:
  • One of the best pavilions I have seen, you can see this pavilion as a serious comment or message on what is happening in society but represented in a way that you almost don’t recognise it, like a wolf in sheep clothing. Amazing detailing as well on the little buildings!

    Laura says:
  • the pavilion is very kitsch, and even when the Netherlands embrace nice design, they embrace kitsch in a huge scale…
    look at droog, van lieshout, and Soeters Van Eldonkand Piety Blom to give you some examples

    narcisus says:
  • i can see construtivism in there ! pretty cool

    Daniel kurose says:

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