esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico

Esrawe and Cadena Unveils Xinú Marsella in Mexico City

Xinú Marsella, a fragrance and home scent brand inspired by the abundance of The Americas, reveals its new boutique by Esrawe Studio and Cadena Concepts in the flourishing Juarez neighborhood of Mexico City. Transforming a former car mechanical workshop into a retail space, the unconventional design departs from typical norms. The concept centers on gifting a garden to the neighborhood, breathing life into a vacant space by seamlessly blending nature, design, and architecture to create a holistic experience. The boutique serves as a green oasis in the city, immersing visitors in a unique environment where distinctions between public space, retail, and lush surroundings subtly dissolve.

all images by by Alejandro Ramírez Orozco

Xinú’s Wooden Pavilion serves as a living garden

The collaborative team by Esrawe Studio and Cadena Concepts explores an introspective design approach, bridging the gap between urban life and the natural world. A wooden pavilion, symbolizing innovation and generosity, gracefully occupies the lot. Surrounding this architectural piece is a living garden, a testament to the brand’s dedication to plants and nature. The pavilion, supported by an authentic brand narrative, unfolds as a contemplative journey, inviting guests to explore a universe characterized by simplicity and the fragrant symphony of nature, alongside Xinú’s distinctive products and scents.

the design concept focuses on blending nature, design, and architecture

circular layout guides visitors around the store

The radial axis of the wood pavilion guides visitors through a sensorial journey, connecting with the surrounding garden. This arrangement allows the periphery to fully embrace the botanical realm, creating correlations between scents, candles, incense, home products, and the vibrant landscape. Beyond being a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship embedded in the olfactory arts.

the boutique becomes a green oasis, immersing visitors in a unique environment

Esrawe Studio and Cadena Concepts bridge urban life and the natural world in a garden-like boutique

the wooden pavilion gracefully occupies the lot in Juarez neighborhood

the pavilion unfolds as a contemplative journey, inviting guests to explore nature’s fragrant symphony

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guests immerse themselves in a holistic experience alongside Xinú's distinctive products and scents

beyond a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship

the circular design creates a path of scents, candles, incense, home products, and the landscape

Xinú Marsella blends traditional craftsmanship with a unique retail experience in the heart of Mexico City

Xinú Marsella redefines the boutique experience, offering a harmonious fusion of nature, design, and fragrance

nature, craftsmanship, and sensory exploration converge in the wood pavilion

project info:

name: Xinú Marsella
concept and experience: Esrawe Studio | @esrawestudio + Cadena Concepts | @cadenaconcepts

architecture and interior design: Esrawe Studio

display and artwork design: Cadena Concepts

area: 236.75 sqm

design team: Heisei Carmona, Nuria Martin, Laura Vela, Ángel Durán, Raúl Araiza, Rodrigo Romero, Pablo Ávila

visualizations: Yair Ugarte

scalemodels: Alejandro Uribe, David Díaz

carpentry: Micmac

structure: Sergio López

installations: JLC Remodelaciones

landscaping: Arturo Flores

lighting: Lighteam

location: Juárez, Mexico City

photography: Alejandro Ramírez Orozco | @alejandro_ramoroz

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

edited by: christina vergopoulou | designboom