esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico

Esrawe and Cadena Unveils Xinú Marsella in Mexico City

 

Xinú Marsella, a fragrance and home scent brand inspired by the abundance of The Americas, reveals its new boutique by Esrawe Studio and Cadena Concepts in the flourishing Juarez neighborhood of Mexico City. Transforming a former car mechanical workshop into a retail space, the unconventional design departs from typical norms. The concept centers on gifting a garden to the neighborhood, breathing life into a vacant space by seamlessly blending nature, design, and architecture to create a holistic experience. The boutique serves as a green oasis in the city, immersing visitors in a unique environment where distinctions between public space, retail, and lush surroundings subtly dissolve.

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
all images by by Alejandro Ramírez Orozco

 

 

Xinú’s Wooden Pavilion serves as a living garden

 

The collaborative team by Esrawe Studio and Cadena Concepts explores an introspective design approach, bridging the gap between urban life and the natural world. A wooden pavilion, symbolizing innovation and generosity, gracefully occupies the lot. Surrounding this architectural piece is a living garden, a testament to the brand’s dedication to plants and nature. The pavilion, supported by an authentic brand narrative, unfolds as a contemplative journey, inviting guests to explore a universe characterized by simplicity and the fragrant symphony of nature, alongside Xinú’s distinctive products and scents.

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
the design concept focuses on blending nature, design, and architecture

 

 

circular layout guides visitors around the store

 

The radial axis of the wood pavilion guides visitors through a sensorial journey, connecting with the surrounding garden. This arrangement allows the periphery to fully embrace the botanical realm, creating correlations between scents, candles, incense, home products, and the vibrant landscape. Beyond being a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship embedded in the olfactory arts.

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
the boutique becomes a green oasis, immersing visitors in a unique environment

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
Esrawe Studio and Cadena Concepts bridge urban life and the natural world in a garden-like boutique

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
the wooden pavilion gracefully occupies the lot in Juarez neighborhood

esrawe-cadena-xinu-fragrance-boutique-mexico-city-designboom-1800-2

a living garden surrounds the pavilion, showcasing the brand’s dedication to plants and nature

esrawe and cadena compose circular wooden pavilion for xinú’s fragrance boutique in mexico
the pavilion unfolds as a contemplative journey, inviting guests to explore nature’s fragrant symphony

esrawe-cadena-xinu-fragrance-boutique-mexico-city-designboom-1800-3

the radial axis of the wood pavilion guides visitors through a sensorial journey connecting with the vibrant garden

 

1/6
guests immerse themselves in a holistic experience alongside Xinú's distinctive products and scents
guests immerse themselves in a holistic experience alongside Xinú's distinctive products and scents
beyond a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship
beyond a store, the pavilion showcases the synergy between handmade luxury, nature, design, and craftsmanship
the circular design creates a path of scents, candles, incense, home products, and the landscape
the circular design creates a path of scents, candles, incense, home products, and the landscape
Xinú Marsella blends traditional craftsmanship with a unique retail experience in the heart of Mexico City
Xinú Marsella blends traditional craftsmanship with a unique retail experience in the heart of Mexico City
Xinú Marsella redefines the boutique experience, offering a harmonious fusion of nature, design, and fragrance
Xinú Marsella redefines the boutique experience, offering a harmonious fusion of nature, design, and fragrance
nature, craftsmanship, and sensory exploration converge in the wood pavilion
nature, craftsmanship, and sensory exploration converge in the wood pavilion

project info:

 

 

name: Xinú Marsella
concept and experience: Esrawe Studio | @esrawestudio + Cadena Concepts | @cadenaconcepts

architecture and interior design: Esrawe Studio

display and artwork design: Cadena Concepts

area: 236.75 sqm

design team: Heisei Carmona, Nuria Martin, Laura Vela, Ángel Durán, Raúl Araiza, Rodrigo Romero, Pablo Ávila

visualizations: Yair Ugarte

scalemodels: Alejandro Uribe, David Díaz

carpentry: Micmac

structure: Sergio López

installations: JLC Remodelaciones

landscaping: Arturo Flores

lighting: Lighteam

location: Juárez, Mexico City

photography: Alejandro Ramírez Orozco | @alejandro_ramoroz

 

 

designboom has received this project from our DIY submissions feature, where we welcome our readers to submit their own work for publication. see more project submissions from our readers here.

 

edited by: christina vergopoulou | designboom

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