exposed steel pipes run through brewery's linear interior by AIM architecture in shenzhen

brewing process informs BREWTOWN’s architectural language

Through the design of BREWTOWN, AIM Architecture seeks to bridge the rich history of beer brewing with Shenzhen’s vibrant, forward-thinking spirit. More than a commercial space, the brewery crafts an immersive spatial experience as a journey through creativity, community, and culture. BREWTOWN’s design draws from the intricate craft of brewing, where raw materials undergo a process of transformation. The interior narrative reinterprets the brewing process into an architectural language through rhythmic structural repetitions, material contrasts, and a layout that encourages exploration and interaction.

The organization of spaces follows a linear progression, guiding visitors through a sequence of dynamic corridors, open atriums, and communal gathering areas. These elements metaphorically represent stages of brewing, movement of ingredients, fermentation pauses, and final moments of sharing. The vertical dimension of the space is utilized to integrate ventilation systems within the architectural framework, optimizing airflow and reducing energy consumption.

all images by Dirk Weiblen

interior by AIM Architecture incorporates raw material finishes

AIM Architecture Studio designs BREWTOWN as an active social space, fostering interaction through open food halls and flexible public areas. The spatial arrangement encourages gathering, extending beyond a commercial setting to function as a communal hub. By incorporating adaptable zones, the design supports diverse activities and user engagement.

The material selection reinforces the conceptual narrative, incorporating brushed stainless steel, warm terrazzo, perforated copper, and textured stucco to reflect the raw and refined aspects of brewing. Exposed pipes reference industrial brewing equipment, while fluid forms and flowing lines suggest the movement of liquid. Lighting is a key element in defining spatial character. Strategically positioned light barrels introduce daylight, enhancing visibility and reducing reliance on artificial illumination. This feature contributes to sustainability while reinforcing the immersive quality of the space. The raw concrete structure aids in passive cooling, reducing energy demand and maintaining a comfortable indoor environment.

exposed pipes pay homage to industrial brewing equipment

BREWTOWN introduces an urban landmark in Shenzhen

The design establishes BREWTOWN as an urban landmark in Shenzhen, balancing contemporary aesthetics with functional performance. The transformation of an underutilized space into a dynamic social environment demonstrates how architecture can redefine urban experiences. Through material, form, and spatial organization, BREWTOWN integrates tradition with innovation, creating a setting that supports both daily use and larger communal events.

rhythmic structural repetitions reflect the brewing process

BREWTOWN transforms an underutilized space into a social hub

material contrasts define the journey through BREWTOWN

fluid forms and flowing lines mimic the movement of liquid

perforated copper and stucco reference brewing traditions

corridors, atriums, and gathering spaces form a linear narrative

adaptable zones encourage diverse activities and user interaction

brushed stainless steel and warm terrazzo contrast in texture

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project info: 

name: BREWTOWN

architect: AIM Architecture | @aimarchitecture

location: No. 388, Chuangye 2nd Road, Baoan District, Shenzhen, China

ground floor area: 184,125 sqm

client: CR Land CR Beer

architecture design: Aedas
AIM design scope: Public Corridors B1, B2; Food Hall L1, L2; Restrooms B1, L1, L2, L3; Elevator Lobby B3-L3
design principals: Wendy Saunders, Vincent de Graaf
project manager: Yvonne Lim
project architect: Jerry Guo, Simon Huang
interior design team: Gabby Liu, Luqian Lin, Phoebe Zhang, SONG Jie, Mingzhu, Shawn An, Weisha Dai
visualization: JIAO Yan
detailed construction drawing design: Xiamen Huameng Decoration Engineering Co., Ltd.
contractor: Green City Construction Technology Group Co., Ltd.
soft furnishing and accessories consultant: Beijing Jin Zhaohui Design Co., Ltd.
lighting consultant: BPI
main materials: Galvanized steel, stainless steel, terrazzo, perforated copper, textured stucco
photographer: Dirk Weiblen | @dirkweiblen